---
title: Noom Business Model: How a Weight-Loss Coaching App Makes Money
description: "Noom business model explained: the customer, the coaching-cost problem, retention, B2B channels and what a founder should copy or change. Plan yours."
url: https://miracuves.com/blog/business-model-of-noom
date_modified: 2026-11-13
author: Aditya Bhimrajka
language: en_US
---

### Key Takeaways

  
- **A coaching business wearing an app.** Noom sells a behavior-change program, and the app is the delivery channel. Revenue comes from subscriptions, but the cost base is people and paid acquisition.
- **Four steps make the value chain.** Assessment, program, coach and habit loop each do a different job, and the model only works when all four feed each other.
- **Coaching cost is the central problem.** Human attention does not scale like software, so the whole design question is how to give each member enough support without one coach per member.
- **Retention is the business.** Acquisition is expensive, so months of paid life per member matter more than sign-ups. Everything in the product is built to extend that.
- **Public reporting shows the model shifting.** Coaching headcount was cut in 2022, and later reports describe a move toward prescription weight-loss programs. Copy the engine, not the headlines.
- **You can launch the core loop fast.** A ready-made coaching platform ships in 6 working days, so your first year goes to coaches, content and acquisition instead of rebuilding software.

## What Is the Noom Business Model in One Paragraph?

Most founders describe Noom as a weight-loss app. That description hides the business. Noom is a subscription coaching company: a member pays on a recurring basis, answers a long assessment, receives a structured program of short lessons, logs food with a simple color system, and talks to a human coach and an automated assistant. The app is the container. The product is a guided change in daily habits.

That distinction matters because it decides what you build and what you spend. A calorie tracker competes on database size and logging speed. A coaching business competes on whether a member is still active in month four. If you want the plain product walkthrough first, our explainer on [the member experience and how the app works](https://miracuves.com/blog/what-is-noom-app-how-does-it-work/) covers the member experience. This post is the other half: how the pieces connect into a company, where the money goes, and what a new founder should copy.

The public record on the brand is useful but uneven. Third-party analysts estimate its scale, and press coverage tracks its layoffs and strategy changes. We cite those sources and label estimates as estimates, because founders make expensive decisions from numbers that were never audited. Where the public record is silent, we say so rather than fill the gap.

If your goal is to launch your own weight-loss coaching brand, the model below maps directly onto our [ready-made weight-loss coaching app](https://miracuves.com/noom-clone/), which is built on MXHealthy. We will point to it where it helps, and keep the rest of the analysis useful even if you never buy from us.

## Who the Customer Is and What They Are Really Buying

The buyer is an adult who has tried to change their eating before and has a history of starting strong and fading. That history is the product opportunity. Someone who has never dieted buys a tracker. Someone who has dieted five times buys a method, accountability and a feeling that this attempt is different.

So the real purchase is not food data. It is three things bundled together:

- **A plan they believe in.** The assessment and the starting targets make the program feel built for them, even when much of it is shared content.
- **A reason to open the app tomorrow.** Short lessons, streaks and nudges turn a vague intention into a daily appointment.
- **Someone who notices.** A coach reading the diary, or an assistant answering from it, gives the member the sense of being seen. That is what separates coaching from a spreadsheet.

### Why the customer profile shapes the economics

A member who has failed before is motivated at the moment of purchase and fragile three weeks later. That produces the signature shape of the business: a spike of enthusiasm at sign-up, a steep drop in activity, and a long tail of members who either build a routine or cancel. Every product decision is an attempt to flatten that drop.

It also explains why the pitch leans on psychology rather than on calories. A promise about a food list is easy for a rival to match. A promise about understanding why you eat is harder to copy, and it justifies a recurring price rather than a one-off purchase.

For a founder, the lesson is to define your member in terms of their history, not their demographics. A coaching business for people who stall after week three looks different from one for people who have never tracked anything, and the content, the nudges and the coach scripts all follow from that choice.

## The Value Chain: Assessment, Program, Coach, Habit

Think of the model as four links. Each does a separate job, and removing any one breaks the others.

### 1. Assessment: turning a stranger into a plan

The first session is a long questionnaire about goals, current and target weight, activity, food preferences, sleep, stress and motivation. It serves two purposes. For the member it creates commitment: someone who spends ten minutes describing their situation is less likely to abandon the result. For the business it produces a starting budget of calories, macros, water and steps, and the data that routes the member into a track.

In MXHealthy the assessment has 12 questions and produces four daily targets: calories, macro split, water and steps. That is a deliberate size. It is long enough to feel personal and short enough that most people finish it.

### 2. Program: the content that carries the method

The program is the structured curriculum. In the public descriptions of the brand it is a sequence of short daily lessons on food, triggers, goals and habits. Content has an unusual cost profile: expensive to produce once, nearly free to deliver to the ten-thousandth member. That makes the program the cheapest part of the system to scale and the reason the margin is not purely a coaching margin.

MXHealthy ships with 10 courses and 30 short lessons, each closing with one quiz question, plus the tools to add more. A new track costs content work, not software work.

### 3. Coach: the expensive link

Coaches answer questions, read diaries, spot members at risk and send encouragement. They are the main reason a member feels the program is different from a self-guided tracker, and they are the main cost. The next section looks at that cost in detail.

### 4. Habit loop: where retention is made

The habit loop is the daily mechanics: log a meal, see the color band, read the lesson, check the weekly trend, get a nudge if you go quiet. Each step is small on purpose. The goal is not education. It is a routine that survives a bad week.

A useful design rule is that the member should always have one obvious next action. If the app asks for a decision between five equally weighted options, the member opens it less. The best coaching apps look almost boring because the next step is already chosen for you.

![MXHealthy member app showing a short habit lesson screen with a progress indicator and a quiz question to finish the lesson](https://miracuves.com/wp-content/uploads/2026/11/mxhealthy-member-app-lessons.webp)MXHealthy member app: a short habit lesson that closes with one quiz question

### How the four links feed each other

Whatever targets the assessment produces, the diary then tracks against. That diary is what the coach reads, so the coach works from real behavior rather than stated intentions. The coach points back to the lesson that fits the problem. The lesson changes the next day’s logging. When one link is weak, the rest degrade: a rich diary nobody reads is wasted, and a coach working from a blank chart is guessing.

## The Coaching-Cost Problem

Here is the tension at the center of the business. Members pay a flat subscription. Human coaching costs a salary. If every member gets a real person for every question, cost grows in a straight line with the member count and the margin never improves with scale. If members get too little human contact, the product becomes a tracker and the churn follows.

Public reporting shows the brand wrestling with exactly this. [Coverage of the October 2022 layoffs](https://techcrunch.com/2022/10/11/noom-tech-layoffs-diet-app/) described cuts of about 10% of staff, roughly 500 people, mostly on the coaching team, with the founders citing the need to manage expenses and increase efficiency. Analyst estimates cited by [Sacra](https://sacra.com/c/noom) put annual advertising spend in the hundreds of millions at peak, which means the company was carrying both a large coaching payroll and a large acquisition bill. When both are heavy, revenue per member has to be high or retention long.

### The three cost levers a founder controls

- **Caseload per coach.** More members per coach lowers cost but thins attention. The right number depends on how much of each member’s activity needs a human reply.
- **Which members get a human.** Not every member needs the same attention. Tiering lets a free or entry plan rely on automation while a higher plan includes a named coach.
- **What a coach spends time on.** If coaches spend half their day on routine questions, automation can take those and leave the human conversations that change behavior.

MXHealthy builds these levers into the product. Plans are free, premium and coaching, so the human tier is a priced upgrade rather than a cost applied to everyone. Each coach has a desk showing their caseload and a queue of members at risk, so their time goes where it is needed. And the operator console lets you change coach pay without a release. Coaches can be paid through a monthly retainer, an amount for each member they look after, an amount for each session they hold, or a commission on sales.

### Why coach pay is a design decision, not an afterthought

How you pay coaches shapes how they behave. A flat retainer rewards availability. Per-session pay rewards booked calls. Commission on store sales rewards recommending products, which can pull a coach toward selling instead of coaching. Founders often fix this late, after the first month of settlements reveals that the pay model rewards the wrong behavior. Settle it before launch, and keep the ability to change it, because your first guess will probably be wrong.

## How AI Plus Human Coaching Changes the Margin

Automation is the obvious answer to the coaching-cost problem, and it is also where founders overpromise. The useful framing is not “AI replaces coaches”. It is “AI handles the first line, humans handle the conversations that matter”.

A first-line assistant can answer routine questions from the member’s own diary: why a food sits in a certain color band, what a target means, how to adjust a day after a heavy lunch. That removes a large share of low-value messages. Humans then spend their time on motivation, on setbacks, and on the members the system flags as drifting. Public reporting on the brand describes a move toward more automated support alongside smaller coaching teams, which fits this pattern, though the company’s internal mix is not public.

In MXHealthy the AI coach checks the member’s logged meals and weight trend before it replies, and a human coach can step into the same thread on the coaching tier. The operator picks the AI provider and controls spend, with a daily ceiling on each member’s AI calls and token use. The AI coach gives general guidance and is not medical advice, and the product is built to support habit change rather than clinical care.

### What the margin math looks like in practice

You do not need exact figures to reason about this. Compare two cost structures for the same subscription revenue:

| Cost line | Fully human support | First-line automation plus human escalation |
| --- | --- | --- |
| Routine questions | Each one answered by a coach | Answered from the member diary, with a human available on request |
| Coach time spent per member | High and steady | Concentrated on motivation and at-risk members |
| Cost as members grow | Rises close to one-for-one | Rises more slowly after the setup work |
| Main risk | Margin never improves with scale | Wrong answers erode trust if the scope is too broad |
| What to measure | Messages per member per week | Share of messages resolved without a human, plus member satisfaction |

The comparison shows direction, not precision. Fill in your own numbers once you have a month of real usage. The only thing that matters at the start is that you can measure messages per member and coach minutes per member, because those two numbers decide whether the model has a margin.

### The risks of leaning on automation

Automated replies that sound confident but are wrong damage trust faster than slow human replies. Keep the assistant inside general habit guidance, give members a clear route to a human, and review a sample of conversations every week. An assistant that stays within a narrow, honest scope is a better business asset than one that tries to do everything.

## Retention Is the Business

In a subscription company, the revenue from one member is the monthly price multiplied by the months they stay. Acquisition cost is paid on day one. So the central equation of the business is how many months of paid life each member produces compared with what it cost to win them. This is why the product is designed around the habit loop and not around features.

Sacra reports that the brand relies on paid acquisition at scale, with estimates of annual ad spend rising from about $5M to about $330M across a period of rapid growth. That is a third-party estimate, not an audited figure, but the direction is clear: when you buy members with ads, every extra month a member stays is what makes the ads pay back. For the tactics behind acquisition itself, see our guide to [weight-loss app marketing and member retention](https://miracuves.com/blog/noom-marketing-strategy/).

### Retention levers inside the product

| Lever | What it does | What to watch |
| --- | --- | --- |
| Daily lesson | Gives a reason to open the app every day | Completion rate by day, not total lessons published |
| Color-banded food guidance | Makes a food choice quick without banning foods | Share of logged meals in each band over time |
| Weekly trend view | Shows progress when a single weigh-in is noisy | Members who stop weighing in for a week |
| Streaks and habit checklist | Turns repetition into a visible record | Streak breaks followed by cancellation |
| Coach reply | Makes the member feel noticed | Time to first reply and reply rate on the coaching tier |
| Nudges | Brings back quiet members | Reactivation rate within three days of a nudge |

Notice that none of these levers is a headline feature. They are small mechanics that compound. A founder who ships a thin version of each, then measures which one moves the month-three number, will learn more than one who builds a long feature list.

### The billing side of retention

Retention also has a legal and trust dimension. In 2022 the brand [agreed to a $62 million settlement](https://www.foxbusiness.com/lifestyle/diet-app-noom-reaches-62m-settlement-over-hard-to-cancel-renewals) of a class action over hard-to-cancel automatic renewals, while denying wrongdoing. The lesson for a new operator is practical: show the price, the trial length and the renewal date clearly, make cancellation easy to find, and send a reminder before a trial converts. Clear billing lowers refund requests and protects the brand, and it costs almost nothing to build in from the start. MXHealthy handles plans, trials, annual prices and invoices through your own Stripe account, with card data never touching the platform.

## B2B and Partner Channels

Consumer ads are expensive, so a second revenue path matters. The public picture of the brand is that it sells to employers and health plans as well as to individuals. Sacra describes this enterprise line as a fraction of the consumer business and reports hundreds of enterprise clients and work with five of the top 20 health plans. Treat those as analyst estimates, not confirmed counts.

Why would a founder care about a smaller channel? Because the economics differ. An employer or partner pays per covered person, often whether or not that person engages heavily. Acquisition is a sales process rather than an ad auction, and contracts tend to be annual. The trade-off is a long sales cycle and a need for reporting that an HR or benefits buyer will accept.

### Three partner models a new operator can realistically run

- **Clinics and dietitians.** A practice offers your branded app to its own clients as a paid program. The practice brings the audience, you bring the platform and structure.
- **Gyms and wellness studios.** The studio bundles a coaching tier into a membership, which raises its own retention.
- **Employers.** Teams buy access for staff. This is the heaviest sale, and it runs on the corporate wellness portal add-on for company plans, team challenges and HR reports.

MXHealthy gives each operator its own branded instance with its own plans, coaches and store. Employer deals are handled by the corporate wellness portal, a paid add-on that brings company-level plans, team challenges, HR reports and billing by the seat. Start with direct members and clinic partners, and add the employer channel when you have retention data to show a buyer.

A practical way to sequence channels: launch to a small direct audience you already reach, prove that members stay, then approach one or two partners with real retention numbers instead of promises. Partners buy evidence. A sixty-day cohort chart is worth more in a sales meeting than any deck.

## What Public Reporting Says About the Model Under Pressure

A model is easiest to understand when it is stressed. Three public events are worth reading closely, because each exposes a different assumption.

### The 2022 coaching cuts

The October 2022 round cut roughly 500 employees, around a tenth of the workforce, mostly in coaching, and efficiency was the stated reason. Sacra puts the coach headcount at about 2,700 in early 2021 and about 1,000 by October 2022. The assumption it tested: that a large human coaching team could be sustained at the consumer price points the market would pay. It suggested the answer was “not at that size”, and pushed the company toward leaner, more automated support.

### The shift toward prescription programs

Noom later added a medical offering with prescription weight-loss medication, and [reporting on early 2025 staff cuts](https://endpoints.news/noom-cuts-coaches-staff-as-glp-1-strategy-falls-short/) said coaching and customer service roles were cut as fewer people signed up, after the prescription bet had not offset losses in the original business. Sacra reports that these programs reached a $100M revenue run-rate within four months of launching. The assumption it tested: that behavior-change coaching alone would remain the growth engine. Whether or not that shift is right for the brand, it shows how the business model can move when a new demand arrives.

It also shows a boundary every small operator should respect. A prescription program is a regulated, clinical business with licensed clinicians. A habit-coaching platform is not that. MXHealthy supports behavior change and general guidance, and clinical decisions stay outside the product. If you want a medical offering later, build it as a separate, properly governed service.

![MXHealthy coach app showing a caseload list of members with plan badges and an at-risk queue for the coach to review](https://miracuves.com/wp-content/uploads/2026/11/mxhealthy-coach-app-caseload.webp)MXHealthy coach app: a caseload with plan badges and the members who need attention first

### The renewal and billing dispute

The settlement mentioned earlier tested the assumption that trial-to-paid conversion could rely on low friction at the point of renewal. The takeaway for a founder is that conversion built on member confusion is a liability, while conversion built on perceived value is an asset.

Read together, the three events say the same thing. The core loop of assessment, lessons, coach and habit is durable. The surrounding economics are not. Headcount, pricing, regulation and billing practice all moved, and a founder should design for that movement.

## What a Founder Copies and What to Change

Copying a business model does not mean copying a brand. It means keeping the parts that are structural and changing the parts that came from the original company’s history, size and funding. Here is a practical split.

| Model element | Copy it | Change it |
| --- | --- | --- |
| Recurring subscription with a free entry tier | Yes, it funds coaching and aligns revenue with retention | Set trial length and renewal wording to suit your audience |
| Assessment-first onboarding | Yes, it builds commitment and sets targets | Ask about your niche, such as regional food habits |
| Short daily lessons | Yes, content scales cheaply | Author lessons for your audience and keep each brief |
| Human coaching on a premium tier | Yes, a priced upgrade keeps cost under control | Start with a small caseload and a clear pay model |
| Heavy paid acquisition | Only after retention is proven | Begin with a channel you already own, such as a clinic or community |
| Large coaching headcount | No, it did not hold at consumer prices | Use first-line automation and escalate to humans |
| Prescription medication offering | No, it is a regulated clinical business | Keep habit coaching separate from clinical care |

### Keep the engine, change the audience

The strongest new entrants are not general weight-loss apps. They pick a narrower member and serve them better: busy parents, people returning to exercise after an injury, a regional cuisine, a corporate team, a specific cultural food pattern. Narrow audiences are cheaper to reach, and their content feels personal. MXHealthy ships with Indian dishes in its catalog, a Hindi interface next to English, plus rupee checkout next to Stripe, so a founder serving that audience starts with the basics in place. If you want to see how a diet-tracking business is organized around that market, read our breakdown of [how a leading Indian diet app earns revenue](https://miracuves.com/blog/healthifyme-business-model-revenue-how-it-works-explained/).

### Do not copy the cost structure of a funded giant

A company with large funding can run heavy paid acquisition and a large payroll for years. A new operator cannot. Start with a small caseload, a small content set and a channel you already own, then grow the parts that show retention. The model you copy should be the one that works at your size, which is usually leaner than the original at its peak.

  
### Founder Decision Signals: Is Your Coaching Model Ready?

  
    
      
#### Retention Is Measured

      
Can you report month-one, month-three and month-six retention for each cohort, not only sign-ups?

    

    
      
#### Coaching Cost Is Modeled

      
Do you know how many minutes of coach time each member needs, and what a coach costs per member per month?

    

    
      
#### Tiers Match Cost

      
Does the human coaching tier carry a price that covers the people it requires?

    

    
      
#### Pay Model Is Chosen

      
Have you picked how coaches are paid, and can you change it without rebuilding the app?

    

    
      
#### Billing Is Plain

      
Are price, trial length, renewal date and cancellation clear before a member pays?

    

    
      
#### Scope Stays Behavioral

      
Is your product wording limited to habit support, with clinical decisions kept out of it?

    

  

  
    **Decision Rule:**
    Launch the coaching tier only when you can state the cost of a coach per member and the retention you need to cover it.
  

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## How Miracuves Helps You Build This Model

Miracuves builds and delivers the software side of this business. Our [weight-loss coaching platform](https://miracuves.com/noom-clone/) runs on MXHealthy and covers the four value-chain links described above: a 12-question assessment, a 10-course lesson library, color-banded food logging, an AI coach plus human coaching in one thread, and weekly trend views.

### What you get on day one

- Native Android and iOS apps from one Flutter codebase, included together.
- A web app for members, a separate coach portal, and an operator console covering 14 areas.
- The complete source code, handed to you.
- A web side on Next.js and TypeScript over PostgreSQL, with Stripe and rupee checkout.
- Hindi and English, with Indian dishes ready in the food list.
- A fixed one-time price of , and nothing owed to us per seat or as a share of sales.

The ready-made build goes live in 6 working days of Miracuves work, while Apple and Google review runs on its own clock. Custom work (a brand-new curriculum or a bespoke plan structure, for example) typically takes 15 to 30 days, and the largest scopes need 45 to 60 days. After launch you get 60 days of dedicated platform guidance, then 6 months of priority bug resolution, then 12 months of continuous product evolution.

### Add-ons for the next stage

Six paid add-ons cover the channels and features that matter once the core is working: wearable adapters, smart scale and CGM sync, live video coaching and group classes, a video lesson studio, a corporate wellness portal and regional language packs. They are optional modules, scoped and priced when you need them, so you do not pay for them while you are still proving retention.

### What you still own as the operator

A platform does not replace the business around it. You supply the coaches, the lesson content, the food catalog curation, your payment and AI provider accounts and your marketing. You also decide how to word health claims and how your local rules apply. If you are exploring the wider category, our [healthcare solutions](https://miracuves.com/solutions/on-demand-services/healthcare/) page shows the related platforms we build, and you can read how revenue lines are structured in our guide to the [revenue model behind a coaching app](https://miracuves.com/blog/noom-revenue-model/). You can also see real screens in the demo before talking to anyone.

## Final Thoughts

The business model behind a coaching app is simple to state and hard to run: sell a recurring program, deliver it through a habit loop, keep human attention affordable, and make every month of retention count. The technology is the easy part. The hard part is deciding which members get a coach, how coaches are paid, and which levers keep members past month three.

Public reporting on the brand shows a model that grew fast, hit the limits of human coaching cost and paid acquisition, and then moved toward new products. A founder starting today can learn from all three phases. Keep the engine, narrow the audience, stay honest about billing and clinical boundaries, and measure retention from the first cohort.

Miracuves gives you the working platform so that your first months go to those questions. Tell us your member, your coaching model and your launch date, and we will scope the build against them.

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      background: rgba(255,255,255,0.98);
    }

    .miracuves-short-cta-2026-btn:hover,
    .miracuves-short-cta-2026-btn:focus {
      color: #a70d2a;
      box-shadow: 0 14px 32px rgba(0,0,0,0.42);
      border-color: #ffffff;
      transform: translateY(-1px);
    }

    .miracuves-short-cta-2026-reassure {
      margin-top: 0.4rem;
      font-size: 0.8rem;
      opacity: 0.86;
    }

    @media (min-width: 720px) {
      .miracuves-short-cta-2026 {
        padding: 2rem 2.1rem;
      }

      .miracuves-short-cta-2026-inner {
        flex-direction: row;
        justify-content: space-between;
        align-items: center;
        gap: 2.25rem;
      }

      .miracuves-short-cta-2026-main {
        flex: 1.3;
      }

      .miracuves-short-cta-2026-side {
        flex: 1;
        display: flex;
        flex-direction: column;
        align-items: flex-end;
      }

      .miracuves-short-cta-2026-headline {
        font-size: 1.55rem;
      }

      .miracuves-short-cta-2026-actions-row {
        flex-direction: row;
        justify-content: flex-end;
        gap: 0.75rem;
      }

      .miracuves-short-cta-2026-btn {
        width: auto;
      }
    }

  

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## Frequently Asked Questions

### What is the business model of a weight-loss coaching app?

It is a recurring subscription for a structured behavior-change program. Members pay monthly or annually for lessons, food logging, progress tracking and coaching. Revenue grows with the months members stay, while costs come from coaches, content, software and customer acquisition, so retention and coaching cost decide profitability.

### Why is coaching cost such a problem for these apps?

Human attention does not scale like software. If each member receives a real person for every question, cost grows with member count and the margin does not improve. Operators manage it with caseload limits, plan tiers that reserve human coaches for higher plans, and first-line automation for routine questions.

### Can AI replace human coaches in a coaching app?

It can handle routine questions from the member diary, but most operators keep humans for motivation, setbacks and at-risk members. An AI coach gives general guidance and is not medical advice. A hybrid model, with automation first and a clear route to a human, is usually the more trustworthy design.

### Which metrics matter most for a subscription coaching business?

Track trial-to-paid conversion, retention by cohort at months one, three and six, messages and coach minutes per member, and acquisition cost against months of paid life. Retention by cohort is the most important, because it shows whether the habit loop is working.

### Is a corporate or partner channel worth building early?

Usually not first. Employer and partner sales need proof, so launch to a small direct audience, measure retention, then approach clinics or employers with real cohort data. Corporate wellness features are available as an add-on when you are ready to sell to employers.

### How long does it take to launch an app with this business model?

A ready-made build on MXHealthy goes live in 6 working days of Miracuves work, with app store review separate. Custom additions usually need 15 to 30 days, with bigger scopes at 45 to 60 days. Preparing coaches, lessons and your payment and developer accounts is the part that takes your time.

### What do I own if I buy a ready-made coaching platform?

You receive full source code, Android and iOS apps together with web access for members and coaches and an operator console. Plans, prices, trials, coach pay and AI provider choice are changed from the console without a release. You supply coaches, content and your own provider accounts.

### Does Miracuves support the platform after launch?

Yes. Support includes 60 days of dedicated platform guidance, 6 months of priority bug resolution and 12 months of continuous product evolution. Paid add-ons such as live video coaching, wearable adapters or regional language packs can be scoped when your business is ready for them.

## Disclaimer

**Miracuves is an independent software development company.** We are not affiliated with, connected to, sponsored by, or endorsed by any of the brands or platforms named on this page. Names of the form “Brand Clone” are used descriptively: it is how the software industry refers to building a platform with functionality comparable to a known service, and how clients search for it. The entire design and codebase of our products is built by our own team and contains no code, design, graphics, or content originating from any third-party website or application. All third-party names and marks are the property of their respective owners. [Full Legal Notice & Disclaimer](https://miracuves.com/disclaimer/)