GotoRwanda– a leading vacation rental company in Rwanda Africa offers a wide range of accommodation services to tourists. Still, the company experienced certain operational issues that might hinder its expansion, to provide quality service, and to meet customers’ requirements.
Horas devolvidas ao negócio
Conformidade com SOX na automação do processo de liquidação
Taxa de sucesso de conclusão de caso de bot
Para liberação funcional de OBT, RTS e OGS
O Desafio
Booking System Inefficiency:
The previous booking system used by GotoRwanda was manual which led to many issues with bookings being wrong most of the time, overbooking, and general hindrance in handling bookings. These resulted in dissatisfied customers, slow response times, and consequent loss of sales. The organization that developed the system was unable to effectively cater to the volume of those booking for holidays, majorly during the tourist season.
Limited Online Presence:
GotoRwanda lacked a strong online presence despite the array of products it provided. Their business had no website, and the few available were not designed to be friendly for search engine bots, nor was it responsive for mobile users, so potential buyers could not see their properties. This showed that there was no strong online marketing plan in place as RDB needed thus exposing GotoRwanda to a smaller fraction of the targeted customers.
Data Security Concerns:
The lack of a proper system means the company has to handle customers’ sensitive data and this may lead to data threats. GotoRwanda had issues concerning the reliability and security of information relating to customers since it would inconvenience the company through compromises of its reputation besides facing legal consequences for violating legal aspects relating to the protection of customers’ information.
O que fez
Miracuves fazem
As for the major problems, the IT solutions supplier and industry leader Miracuves offered the following perfect solution for GotoRwanda’s problems:
Developed a Modern Cloud-Based Booking System:
Miracuves accumulated a comprehensive booking platform that was entirely based on the cloud to provide buyers with information on available properties and to handle confirmations along with cancellations. The systems were integrated to accommodate growth in bookings volumes and the functions consisted of customers’ databases, Club loyalty, and variable costs according to the supply and demand and time-sensitive.
Redesigned the Website with a Focus on User Experience:
The new website created by Miracuves looked drastically different from the previous one as they redesigned it while making it mobile-friendly for international and local tourists visiting Rwanda. It was an SEO-friendly design with a highly flexible and intuitive booking engine and multiple payment options where the customer could make payments in different currencies. Virtual tours and images of high-resolution were added to the site to ensure that the users have a better experience.
Automated and Integrated Operations:
To minimize such practices, Miracuves installed automation features that synchronized with third-party acquaintances such as Airbnb, and Booking. com, and Expedia. This in turn helped GotoRwanda to integrate availability, bookings, and rates in real-time, thus eradicating double-bookings and cutting down on paperwork.
Enhanced Digital Marketing Strategy:
Apart from enhancing the website, Miracuves also embarked on an aggressive digital marketing strategy. These comprised Social media marketing, Search Engine Marketing (SEM), content marketing, and e-mail marketing for traffic generation and brand visibility. They also adopted tracking and analyzing features that help to track the performance of the campaigns and adjust the marketing strategies on a real-time basis.
Implemented Advanced Data Security Measures:
Besides, Miracuves ensured that GotoRwanda’s data concerns were dealt with by incorporating secure payment gates, as well as by encrypting all the customer data. The solution comprised granting internal access through two-factor authentication, backing up the data daily, and monitoring for security breaches on a 24/7 basis. The system was implemented with consideration of such policies as GDPR to guarantee that GotoRwanda’s operations are positively aligned with global privacy standards.
Training and Support:
To enhance the easy implementation of the new system of operation, Miracuves trained GotoRwanda’s team extensively on the best practices in the market. They provided constant support under their 24/7 helpdesk which means that it was possible to solve technical problems as soon as possible, thus avoiding possible disruption of business for the company.
Os resultados
- Improved Operational Efficiency
- Increased Online Visibility
- Enhanced Data Security
- >95% success rate of user conversion
- Tomada de decisão baseada em dados
The technology that we used for GotoRwanda
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Therefore, it can be concluded that with the help of strategic IT solutions from Miracuves, GotoRwanda was able to address and overcome functioning issues, expand market coverage, and ensure the sustainability of the company’s development by implementing safe, compatible, and effective solutions.
Miracuves created an efficient booking system, improving the company’s visibility through an upgraded website and an accessible application. The measures taken in data security made customers have faith in the company while the analytics tools helped the firm in making pertinent decisions. There was not only an organizational benefit from this digital transition in that errors were eliminated and efficiency enhanced but there was also a much increased online presence of GotoRwanda that reflected in more bookings and thus more revenue.
Vacation Rentals Improvising
This shows that information technology solutions are central in the rebranding of vacation rentals and make GotoRwanda’s vacation rentals pioneers of the vacation rental models in the expanding streaming tourism industry. ”
Check Out – www. gotorwanda. com
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