Imagine packing your bags, skipping the awkward lease-signing process, and moving into a fully furnished apartment in a new city—all booked through an app. That’s not a dream, that’s Blueground. And if you’ve ever thought, “I could launch an Airbnb-meets-apartment-rentals app,” you’re not alone. Welcome to the world where housing meets high-tech hustle.
But here’s the real challenge of rental market having a stunning app like Blueground won’t mean a thing if no one knows about it. And let’s be honest, real estate isn’t exactly the sexiest product to sell. You need a marketing strategy that’s part travel blog, part influencer charm, and part tech smarts—something that makes users feel like booking a stay is as exciting as booking a flight.
This blog unpacks how Blueground built buzz, scaled globally, and cracked the code on trust. Whether you’re building a furnished rental clone or a location-flexible living app, we’ll break down what worked and what you can copy. And yep—Miracuves can help you build the tech behind it too.
What Makes Blueground’s Marketing Work?
Selling a Lifestyle, Not Just a Lease
Blueground doesn’t sell apartments—it sells freedom, flexibility, and remote-working dreams. Their marketing is emotional, visual, and tied to travel trends. The product isn’t the room—it’s the lifestyle that comes with it.
Your move: Don’t just promote listings. Promote the story behind the stay—“From Dubai to Paris in three taps” or “Live where you vacation.”
Trust Is Everything in Rentals
Would you prepay for a 3-month stay in a city you’ve never visited? Blueground makes that leap feel safe with:
- Professional photography
- Transparent reviews
- Flexible cancellation policies
- Local 24/7 support
Startup Tip: Make trust a front-row feature. Highlight guest reviews, cleaning protocols, landlord verifications, and in-app support.
Digital Marketing Tactics That Drive Bookings
1. SEO Strategy with Local Flavor
Search “furnished apartment in Dubai” or “monthly rentals in New York” and Blueground’s blog or landing page is usually right there. Why? They’ve localized their SEO to match each market they operate in.
Clone that:
- Create content around city-specific long-tail keywords
- Blog topics like “Best places to stay in Athens for remote workers” or “How to find month-to-month apartments in Berlin”
- Landing pages per city
2. Paid Ads with Purpose
Blueground doesn’t blanket the internet with ads—they target users when they’re in moving mode:
- Expats searching for long-term stays
- Remote workers looking for a base
- Corporate HR teams relocating talent
Use channels like Google Search, Instagram, and even LinkedIn (yes, really) for precision targeting.
Influencer & Partnership Power
1. Travel Creators with “Soft Life” Aesthetic
Forget mega-influencers. Blueground partners with travel, work-from-anywhere, and relocation influencers who showcase their stays in beautiful apartments while sipping coffee and journaling. Subtle. Aspirational. Effective.
You should: Send influencers discount codes and encourage them to create vlogs or reels about their stays.
2. B2B Partnerships with Relocation Firms
Not all users come from TikTok. Blueground works with relocation companies, tech firms, and HR teams to secure long-term bookings for transferred employees.
Hack it: Partner with co-working spaces, digital nomad hubs, and startup incubators.
App Onboarding & Retention That Works
1. Seamless Search UX
Blueground’s app UX is clean: filters for everything, maps, date sliders, and instant booking. No clutter. No mystery.
Pro tip: Use autocomplete search, save preferences, and show dynamic availability.
2. Booking Nudges & Email Sequences
After a user views a listing, Blueground follows up with:
- “That apartment’s still available!”
- “Other travelers also viewed these.”
- “10% off if you book in the next 48h”
Automated, well-timed, and persuasive.
Retargeting & Loyalty Hacks
1. Dynamic Retargeting Ads
Once you browse a city on Blueground, don’t be surprised if the same listing follows you around on Instagram. That’s pixel magic.
Do this: Retarget based on:
- City interest
- Date window
- Number of guests
2. Loyalty Perks for Long-Term Renters
Blueground encourages users to extend stays or book again through:
- Loyalty discounts
- “Book again” shortcuts in the app
- Early access to new listings
You can: Offer referral points, discounts for returning users, or app-exclusive offers.
Conclusion
Marketing a furnished rental app like Blueground is about more than just clicks and conversions. It’s about building trust, telling stories, and creating experiences. By combining SEO, influencer magic, sleek UX, and city-focused content, you can attract travelers, remote workers, and expats looking for a seamless move.
At Miracuves, we help innovators launch high-performance app clones that are fast, scalable, and monetization-ready. Ready to turn your idea into reality? Let’s build together.
FAQs
Is Blueground’s success mostly due to paid ads?
Not entirely—SEO, partnerships, and influencer marketing play a huge role in driving organic and referral traffic.
Can a Blueground-style app work in smaller cities?
Absolutely. Localized marketing, clear listings, and trust-building tactics can help dominate under-served metro and suburban areas.
Should I list all apartments or focus on curated spaces?
Start with curated, high-quality listings to build trust. Expand once you’ve nailed consistency and UX.
How can I attract corporate clients like Blueground does?
Form partnerships with HR departments, expat relocation firms, and tech companies with remote-first teams.
What’s the fastest way to build trust in a rental app?
User reviews, verified hosts, pro photography, and in-app support make a big impact.
Can Miracuves help build a Blueground-like app?
Yes! We specialize in developing customized app clones that are fast, scalable, and designed for growth.
