Netmeds, one of India’s leading online pharmacies, has carved a significant niche in the e-healthcare ecosystem by making prescription and OTC medicines accessible across the country. Founded in 2015 and acquired by Reliance Retail in 2020, the platform delivers not just medicines but also diagnostic services, wellness products, and doctor consultations — all through a streamlined digital experience.
For startups and SaaS entrepreneurs eyeing the healthtech space, understanding the revenue model of Netmeds offers more than just inspiration. It’s a blueprint for building scalable, multi-channel monetization strategies in a highly regulated industry. With India’s online pharmacy market expected to surpass $13 billion by 2030, cloning the model of Netmeds can unlock fast-track revenue opportunities with the right technology partner.
In this blog, we’ll break down how Netmeds earns money, explore each of its income channels, and explain how you can replicate this monetization strategy with a ready-made Netmeds clone by Miracuves.
How Netmeds Makes Money
Netmeds operates on a multi-pronged revenue strategy designed for high scalability, regulatory compliance, and recurring customer engagement. Here are its key revenue streams:
- Commission on medicine sales
Netmeds earns a percentage-based commission from pharmaceutical distributors and pharmacies on each sale made via the platform. - Diagnostic test bookings
Revenue is generated by partnering with diagnostic labs and taking a cut from each test booked through the app. - Featured listings & sponsored products
Health brands pay to be featured more prominently in search results or within specific product categories. - Doctor consultations (telemedicine)
Netmeds offers online doctor consultations and earns either through direct user payments or via platform commission. - Subscription plans (Netmeds First)
The platform offers a loyalty plan that includes discounts, free delivery, and exclusive offers for an annual or monthly fee. - Delivery charges
For non-subscribers or smaller orders, Netmeds charges a standard delivery fee, especially for express delivery. - White-label health and wellness products
It sells its own line of wellness, beauty, and healthcare products, capturing full retail margins.
These revenue channels not only diversify income but also ensure recurring revenue and customer retention, especially in the post-pandemic health-conscious era.
Detailed Breakdown of Revenue Channels
Let’s explore how each of Netmeds’ monetization streams works and why they are effective in today’s market:
Commission on Medicine Sales
Netmeds acts as a digital aggregator, connecting consumers with licensed pharmacies and distributors. For every successful medicine order, the platform takes a commission ranging from 10% to 25%, depending on product category and vendor agreements. This is the primary revenue driver and scales easily as user demand grows.
Diagnostic Test Bookings
By integrating with labs like Thyrocare and Dr. Lal PathLabs, Netmeds allows users to book diagnostic tests from home. It earns a commission (often 15–20%) for every test booked through its platform. This model benefits from rising preventive healthcare trends and allows easy upselling.
Featured Listings & Sponsored Products
Pharma brands and wellness product companies pay Netmeds for premium placement in search results or home page slots. These ads drive higher visibility and conversions, and the model mimics e-commerce advertising strategies like those used by Amazon. It’s a high-margin, scalable revenue stream.
Doctor Consultations (Telemedicine)
The platform connects users with licensed doctors for general, specialist, and follow-up consultations. Netmeds earns through flat fees (Rs. 149–299 per consult) or commissions from doctors and clinics. With telehealth usage booming post-COVID, this has become a strategic monetization layer.
Subscription Plans (Netmeds First)
Netmeds First is a loyalty program offering discounts, zero delivery charges, and priority support for a subscription fee (e.g., Rs. 299/year). This recurring revenue model helps build long-term user retention and offsets delivery/logistics costs.
Delivery Charges
For users who don’t subscribe or place low-value orders, Netmeds charges delivery fees, often around Rs. 25–50. Express delivery options can carry higher charges. This adds a transactional layer of revenue while incentivizing users to upgrade to Netmeds First.
Also Read :-How to Build an App Like Netmeds: Developer Guide from Scratch
White-Label Health & Wellness Products
Netmeds has its own line of vitamins, supplements, personal care, and Ayurvedic products. These in-house brands earn higher profit margins (up to 60%) compared to third-party sales and also strengthen brand loyalty through exclusive SKUs.
Each of these revenue streams works in synergy, creating a platform that’s not just transactional but also service-rich and retention-focused.
Why This Revenue Model Works in 2025
The revenue model of Netmeds continues to thrive in 2025 due to a blend of evolving consumer behaviors, regulatory support, and technological advancements that align perfectly with its multi-channel monetization strategy.
Increased Digital Healthcare Adoption
Post-pandemic, digital healthcare is no longer optional — it’s mainstream. With rising smartphone penetration and digital literacy across Tier 2 and Tier 3 cities in India, more users are turning to apps like Netmeds for convenience, safety, and access to healthcare. This widens the total addressable market for every revenue stream, from medicine sales to diagnostics.
Consumer Shift Toward Preventive Care
Users are increasingly investing in preventive healthcare — regular health checks, supplements, and wellness consultations. Netmeds benefits from this trend via increased bookings for diagnostic tests, subscriptions, and health product sales.
Telemedicine Normalization
Government policy changes and user comfort with virtual consultations have normalized telehealth. The doctor consultation feature, once niche, is now a recurring revenue driver that scales without physical infrastructure.
Subscription Economy Boom
Consumers are comfortable paying for recurring value — whether for streaming services or health benefits. Netmeds First leverages this by providing perks that reduce friction for repeat purchases and improve customer lifetime value.
Dynamic Pricing & AI Personalization
Netmeds uses dynamic discounting, AI-powered recommendations, and smart search prioritization to drive conversions and boost upselling — particularly for sponsored products and white-label wellness goods.
Regulatory Clarity
India’s regulatory environment for online pharmacies has matured, creating a clearer path for licensed e-pharmacy operations. This reduces business risk and supports sustainable monetization.
Together, these trends make Netmeds’ revenue model not just viable but highly scalable and resilient in the 2025 healthtech landscape.
Learn More :-How to Hire the Best Netmeds Clone Developer
Can Startups Replicate Netmeds’ Revenue Model?
Absolutely — but it’s not without challenges. Building a full-scale e-pharmacy platform like Netmeds from scratch involves significant hurdles: regulatory compliance, logistics integration, telemedicine features, subscription systems, and dynamic inventory management. It demands not only capital and time but also deep domain expertise in healthcare technology and e-commerce infrastructure.
That’s where Miracuves comes in.
Miracuves offers a ready-made Netmeds clone solution that replicates the core features and revenue model of Netmeds — including medicine ordering, lab test booking, doctor consultations, subscriptions, and even custom monetization tools like ad placements and branded product listings.
Startups can:
- Launch faster: Get to market in weeks, not months.
- Customize easily: Add or remove features based on regional demand.
- Monetize flexibly: Enable commission setups, subscriptions, or third-party integrations from day one.
- Stay compliant: Built with frameworks aligned to health data privacy and pharmacy regulations.
Instead of starting from zero, startups can plug into a proven blueprint — both in terms of tech and revenue — and focus on scaling their brand, user base, and operations. With Miracuves, the Netmeds revenue model becomes an achievable reality for entrepreneurs aiming to lead in digital healthcare.
Read More :-Netmeds App Features List: What Makes It a Digital Pharmacy Powerhouse?
Conclusion
Netmeds has successfully built a multi-stream revenue engine by combining e-commerce, healthcare services, and recurring user engagement into a single seamless platform. From commission-based medicine sales to teleconsultations and premium subscriptions, its monetization strategy is both diverse and deeply scalable.
For startup founders and digital entrepreneurs, the good news is: this model isn’t exclusive to billion-dollar corporations. With the right tech partner and clone solution, the same revenue-driving features can be launched affordably and efficiently.
Whether you’re aiming to disrupt regional pharma delivery or launch a nationwide healthtech platform, Miracuves gives you the technology foundation to replicate Netmeds’ success — and customize it to your business goals.
FAQs
How does Netmeds generate revenue?
Netmeds earns through commissions on medicine sales, diagnostic bookings, doctor consultations, sponsored listings, subscriptions, and its own health product lines.
Is Netmeds profitable in 2025?
While Netmeds’ exact profitability isn’t public, its integration into Reliance Retail and continued investment in digital health suggest strong revenue growth and long-term viability.
What are the main income sources for Netmeds?
The core income streams include medicine sales commissions, subscription fees (Netmeds First), diagnostic test commissions, teleconsultations, and white-label product sales.
Can startups use the same revenue model as Netmeds?
Yes. With the right digital infrastructure and partnerships, startups can replicate Netmeds’ monetization strategy using a customizable clone solution.
Does Miracuves offer Netmeds clone with monetization features?
Yes. Miracuves provides a fully featured Netmeds clone equipped with commission modules, subscription systems, doctor booking, and more — ready to launch and scale.
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