Deliveroo, one of the leading food delivery platforms in Europe and Asia, recorded nearly $2.6 billion in revenue in 2025, up 12% year-over-year. With rising profitability and a growing subscription base, Deliveroo’s hybrid monetization model continues to inspire on-demand startups worldwide. For entrepreneurs building a Deliveroo Clone, understanding its multi-revenue approach offers a clear roadmap to rapid scalability and sustainable income.
Deliveroo Revenue Overview – The Big Picture
Deliveroo’s business spans over 10 major markets, including the UK, France, UAE, and Singapore. As of 2025, the platform’s gross transaction value (GTV) crossed $9 billion, and its active consumer base grew by more than 8% year-over-year.
The company’s revenue for 2025 stood around $2.6 billion, with adjusted EBITDA of $220 million, showing a significant turnaround from earlier losses. Deliveroo’s improved profitability stems from optimized logistics, advertising income, and its premium subscription tier, Deliveroo Plus.
While the UK contributes nearly 55% of total revenue, markets like UAE and Hong Kong are among the fastest-growing regions, showing 20–25% annual growth.
Read More: What is Deliveroo App and How Does It Work?
Primary Revenue Streams Deep Dive
1. Commission from Restaurants
How it works: Restaurants pay a percentage on every order, typically 20–30%, depending on exclusivity and promotional support.
Share of total revenue: ~60%
Pricing: Standard commission ~25%, premium plans up to 30%.
Trend: Growing due to higher average order values and exclusive partnerships.
2. Delivery & Service Fees from Customers
How it works: Users pay a delivery fee (usually $1–6) and a small service fee (around 5–10%).
Share of total revenue: ~25%
Trend: Dynamic pricing adjusts for demand, peak hours, and distance.
3. Deliveroo Plus Subscription
How it works: For a flat monthly fee (~$8.99), subscribers get free deliveries and priority service.
Share of total revenue: ~8–10%
Trend: Subscriber count exceeds 6 million globally and continues to rise.
4. Advertising & Sponsored Listings
How it works: Restaurants pay for top placement in app listings or homepage promotions.
Share of total revenue: ~5%
Trend: Fastest-growing segment; Deliveroo’s ad tech platform doubled revenue in 2025.
5. Grocery & Retail Delivery
How it works: Deliveroo partners with supermarkets and convenience stores for express deliveries.
Share of total revenue: ~3–5%
Trend: Partnerships with Carrefour, Waitrose, and local retailers boosted this vertical.
Read More: How to Make a Food Delivery App Like Deliveroo – Features and Costs
Revenue streams percentage breakdown
| Year | Restaurant Commissions (%) | Customer Delivery & Service Fees (%) | Subscription & Loyalty (%) | Advertising & Sponsored Listings (%) | Grocery/Retail & Other New Verticals (%) | Total (%) |
|---|---|---|---|---|---|---|
| 2020 | 60 % | 25 % | 4 % | 4 % | 7 % | 100 % |
| 2021 | 58 % | 26 % | 5 % | 5 % | 6 % | 100 % |
| 2022 | 56 % | 27 % | 6 % | 6 % | 5 % | 100 % |
| 2023 | 54 % | 28 % | 7 % | 7 % | 4 % | 100 % |
| 2024 | 52 % | 29 % | 8 % | 8 % | 3 % | 100 % |
| 2025* | 50 % | 30 % | 9 % | 9 % | 2 % | 100 % |
The Fee Structure Explained
User-Side Fees
- Delivery Fees: $1–6 per order depending on distance and demand
- Service Fees: ~5–10% of order subtotal
- Subscription (Deliveroo Plus): $8.99/month
Provider-Side Fees
- Commission: 20–30% per order
- Marketing & Promotion Fees: For featured listings or campaigns
- Pickup Orders: 6–8% commission
Regional Variations
In the UK and Western Europe, commissions tend to be higher, while Asian markets rely more on customer-side fees and lower commissions for merchant acquisition.
Read More: Best Deliveroo Clone Script 2025 | Launch Your Food Delivery App
Complete fee structure by user type
| User Type | Fee Type | Typical Amount / Rate | Description / Notes |
|---|---|---|---|
| Customer (User) | Delivery Fee | £2.99 – £6.99 per order (varies by region and distance) | Core fee based on delivery distance, restaurant location, and demand. |
| Service Fee | Around 5% of order subtotal | Covers operational costs such as payment processing, app maintenance, and customer support. | |
| Small Order Fee | £2.50 – £4.00 | Added when order value is below the restaurant’s minimum threshold. | |
| Extended Delivery Fee | £1.00 – £3.00 | Applied when the customer orders from a restaurant located farther away. | |
| Subscription (Deliveroo Plus) | £7.99 per month | Provides free delivery and reduced service fees on eligible orders. | |
| Restaurant / Merchant | Commission per Order | 25% – 35% of order total | Standard commission charged to restaurants on each completed delivery. |
| Pickup Service Fee | 5% – 8% of order total | Lower rate applied when customers pick up directly from the restaurant. | |
| Marketing / Sponsored Listings | Variable (Flat or Percentage Fee) | Optional paid feature that boosts restaurant visibility within the Deliveroo app. | |
| Platform & Processing Fee | 2.9% + £0.30 per transaction | Covers payment gateway processing and order management on Deliveroo’s platform. | |
| Other Fees | Regulatory / Local Fees | 1% – 3% (region-specific) | Local government or compliance charges applied in select markets. |
| Priority Delivery Fee | £1 – £2 extra | Optional add-on customers pay for faster delivery during peak hours. |
How Deliveroo Maximizes Revenue Per User
Deliveroo’s growth strategy hinges on increasing frequency, retention, and average basket value:
- Segmentation: Rewards frequent users with offers and incentives.
- Cross-Selling: Promotes grocery and retail delivery to food customers.
- Upselling: Encourages premium restaurants and fast delivery options.
- Dynamic Pricing: Adjusts delivery charges by time, weather, and demand.
- Loyalty Monetization: Deliveroo Plus ensures predictable recurring revenue.
- Personalized Offers: AI-driven recommendations raise conversion rates.
- Lifetime Value Optimization: Each Plus user orders 40% more annually.
Cost Structure & Profit Margins
Major Cost Areas
- Courier Payments: Rider payouts, bonuses, and insurance
- Technology: Platform infrastructure, app scaling, and data analytics
- Marketing: Customer acquisition, restaurant onboarding, and ads
- R&D: Automation, drone delivery, and predictive logistics
Deliveroo’s path to profitability has centered on improving unit economics. The company’s gross margin per order is now around 9–12%, up from 5% in 2022. Subscription and ad revenue have made the model significantly leaner and more predictable.
Future Revenue Opportunities & Innovations
- AI-Powered Demand Forecasting: Smarter courier allocation for lower costs.
- Dark Stores & Cloud Kitchens: Deliveroo Editions driving efficiency.
- White-Label Delivery for Brands: Using Deliveroo’s tech stack for logistics outsourcing.
- Ad Network Expansion: In-app ads and cross-promotions for partner merchants.
- Global Expansion: Growing presence in MENA and Asia-Pacific markets.
- Threats: Tightening regulation on gig economy, increasing competition from Uber Eats and DoorDash.
Lessons for Entrepreneurs & Your Opportunity
Deliveroo’s model offers a masterclass in balancing scale, efficiency, and diversification. Key lessons include:
- Diversify Early: Blend commissions, delivery fees, subscriptions, and advertising.
- Prioritize Retention: Subscriptions ensure consistent monthly income.
- Leverage Data: Predictive logistics improve delivery efficiency and margins.
Your Opportunity:
Want to build a platform like Deliveroo with proven monetization? Miracuves helps entrepreneurs launch scalable delivery platforms with built-in revenue systems. Our Deliveroo Clone Scripts include customizable fee models, subscription modules, and marketing automation. Many clients begin earning within 30–45 days post-launch. Get your free consultation today.
Final Thought
Deliveroo’s 2025 turnaround underscores that operational precision and diversified income channels are the future of delivery platforms. Entrepreneurs adopting similar models through ready-made solutions like Miracuves’ Deliveroo Clone can quickly capture this opportunity.
FAQs
How much does Deliveroo earn per order?
Deliveroo earns around 20–30% commission from restaurants plus delivery and service fees from customers.
What’s Deliveroo’s most profitable revenue stream?
Deliveroo Plus and advertising generate the highest margins due to low variable costs.
How does Deliveroo’s pricing compare to competitors?
Deliveroo follows a mid-range pricing model — lower than Uber Eats but slightly higher than Just Eat. With Miracuves, you can build a Deliveroo-style clone starting at just $2899.
What percentage does Deliveroo take from restaurants?
Typically 20–30%, varying by partnership type and market.
How has Deliveroo’s model evolved recently?
It expanded beyond food into groceries, retail, and logistics outsourcing.
Can startups adopt the same model?
Yes. Miracuves’ Deliveroo Clone lets startups deploy multi-revenue strategies with minimal setup time.
When does a Deliveroo-style app reach profitability?
Usually once daily orders exceed 1,500–2,000 and subscription revenue stabilizes.
How quickly can entrepreneurs monetize?
With Miracuves’ clone framework, clients usually start earning in just 3–6 days with guaranteed delivery, thanks to its launch-ready features and built-in monetization system.
Are commissions the only source of revenue?
No — subscriptions, ads, and delivery fees together build financial resilience.
What’s next for Deliveroo-style apps?
AI logistics, grocery expansion, and merchant ad networks are key frontiers.
