Ever tried booking a doctor’s appointment the old-school way? Call the clinic, wait endlessly, hear the receptionist say “next week’s full,” and boom — health takes a backseat. For today’s digitally native consumer, this just won’t fly. People want healthcare that’s as fast and easy as ordering a pizza. That’s where Practo swoops in like a superhero in a lab coat.
Now, if you’re an entrepreneur or startup dreaming of building a high-performing telemedicine or e-health platform, Practo is the gold standard you can’t ignore. With a product that seamlessly blends appointment booking, teleconsultation, e-pharmacy, and even health records, it has built something that screams modern healthcare.
But let’s cut through the fluff and break down what actually makes Practo tick — feature by feature. Because if you’re thinking about launching your own Practo clone (and yeah, Miracuves can totally help with that), this deep dive is where your blueprint begins.
Read more: What is Practo App and How Does It Work?
What is Practo? A Quick Snapshot
Practo isn’t just another healthtech app — it’s a full-stack digital healthcare platform. It connects patients, doctors, diagnostic labs, and pharmacies under one digital roof.
- Founded in 2008, Practo started as an appointment-booking engine
- It later evolved into a full-featured ecosystem for healthcare access
- Available in over 15 countries and trusted by 25M+ users globally
Core Features That Define Practo
1. Instant Online Appointment Booking
Users can search doctors by specialty, clinic, city, or even availability — and book slots instantly.
- Real-time availability
- Calendar integration
- Automatic reminders via email/SMS

2. 24×7 Teleconsultation with Verified Doctors
The backbone of Practo is its virtual consultations — no waiting rooms, just real-time video/audio calls.
- Filter by doctor ratings, language, and fee
- Private, encrypted chat/video consultations
- Instant prescriptions post-consultation
Telehealth usage surged by 38x in 2021 according to McKinsey.
3. Digital Health Records Management (EMR Integration)
A mini health locker in your pocket, Practo lets users store, access, and share:
- Lab reports
- Prescriptions
- Vaccination history
- Doctor notes
It supports both patient-uploaded records and doctor-generated ones, forming a holistic health timeline.

4. E-Pharmacy and Medicine Delivery
Think of it as the Amazon of prescription drugs. Practo allows:
- Doorstep delivery of medicines
- Order tracking
- Refill reminders
- Offers and discounts on bulk orders
It even suggests alternate brands when a medicine is unavailable.
Advanced Practitioner Features (The Other Side of the Coin)
1. Practo Ray: Doctor Practice Management Software
This is where Practo gets SaaS-y. Doctors and clinics get access to:
- Appointment dashboard
- Patient CRM
- Invoicing and billing tools
- Treatment notes templates
2. In-clinic & Video Consultation Sync
Doctors can toggle between online and offline consultation modes with zero friction. The calendar syncs all appointments automatically. This hybrid approach allows maximum patient coverage.
Monetization Channels: How Practo Makes Bank
A clone of Practo isn’t just about features — it’s a business engine. Practo monetizes via:
- Commission from doctors and pharmacies
- Premium listing fees (visibility boost)
- Subscription for clinics (Practo Ray)
- Diagnostic test margins
- In-app ads and promotions

User-Centric Add-Ons that Delight
1. In-App Chat with Doctors (Pre/Post Visit)
Because follow-up questions always pop up after a consultation.
- Chat expires after 7 days (for privacy)
- Integrated with prescriptions and previous chats
2. Integrated Lab Test Bookings
Users can schedule home sample collections or book lab visits directly.
- View reports within the app
- Partnered with top diagnostics like Thyrocare, SRL
UX and Mobile-first Design Features
1. Multilingual Support
From Hindi to Kannada, Tamil to Marathi — Practo is breaking language barriers.
2. Smart Filters & AI-Based Recommendations
Using user data and interaction history, Practo suggests:
- Doctors you’ve seen before
- Medicine reminders
- New health packages
Read more: Best Practo Clone Scripts in 2025: Features & Pricing Compared
Emerging Trends: What Practo Is Betting On (and You Should Too)
- AI-powered symptom checker bots
- Wearable integrations for health tracking (Fitbit, Apple Watch)
- Mental health therapy sessions via video call
- Rural health outreach through low-bandwidth app versions
As telemedicine becomes mainstream, platforms like Practo are investing heavily in personalization and accessibility. If you’re building a Practo-inspired app in 2025, ignore these trends at your own risk.
Conclusion
There’s a reason Practo’s model is being cloned, admired, and scaled across continents — it just works. It addresses pain points on both sides of the healthcare fence: patients get access, and providers get control.
Looking ahead, digital health is not a “nice-to-have” — it’s the default. If you’re a founder or startup ready to ride this wave, the real question is: will your platform just imitate… or innovate?
At Miracuves, we help innovators launch high-performance app clones that are fast, scalable, and monetization-ready. Ready to turn your idea into reality? Let’s build together.
FAQs
Q:1 How does Practo ensure doctor verification?
Practo uses KYC checks, medical registration verification, and periodic quality audits to ensure listed doctors are licensed and credible.
Q:2 Can I build a Practo-like app for a niche audience?
Absolutely. You can tailor the features for specialties like mental health, dentistry, or physiotherapy — hyper-focused solutions often perform better.
Q:3 Is telemedicine legal in all countries?
While many countries now allow regulated telemedicine, it’s important to ensure your app complies with local laws like HIPAA (US), GDPR (EU), or NDHM (India).
Q:4 Does Practo allow recurring appointments or subscriptions?
Yes, users can set follow-up schedules, and doctors can offer bundled consultation packages for chronic care management.
Q:5 How does Practo handle payment gateways?
It supports UPI, credit cards, wallets, and even insurance integrations in some cases.
Q:6 Can Miracuves help launch a Practo clone with custom branding?
Absolutely. Miracuves specializes in building and customizing app clones with advanced features and brand-specific tweaks.
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