Revenue Model of Wix: How the Website Builder Earns.

"Wix logo on laptop screen with stacked coins and rising graph showing online website builder revenue growth"

Wix has revolutionized the way individuals, startups, and businesses build and manage websites. Known for its intuitive drag-and-drop editor, vast template library, and robust app marketplace, Wix has grown into a powerhouse platform serving millions globally. But beyond its sleek interface and user-friendly tools lies a solid monetization strategy that fuels its billion-dollar valuation.

Understanding the revenue model of Wix isn’t just interesting—it’s incredibly useful for entrepreneurs and SaaS founders looking to replicate this success. Whether you’re launching a similar no-code platform or offering niche website services, dissecting Wix’s monetization playbook can provide real insight into sustainable business growth.

In this blog, we’ll explore how Wix works and earns money, break down its revenue streams, and show how Miracuves can help you build a white-labeled Wix clone with similar income potential.

How Wix Makes Money

Wix leverages a diversified revenue strategy centered around freemium services and value-added features. Its main income streams include:

  • Premium Subscriptions: Monthly/annual plans offering custom domains, bandwidth, storage, and advanced tools.
  • Domain Registration and Hosting: Fees collected when users purchase domain names or use Wix’s hosting.
  • App Market Commissions: Earnings from third-party apps and extensions used within Wix websites.
  • Business Tools and SaaS Add-ons: Additional products like Wix Bookings, Wix Hotels, and Wix Restaurants.
  • Enterprise Solutions: Tailored solutions for large-scale organizations via Wix Studio and Wix Enterprise.
  • Payment Processing Fees: A cut from every transaction processed via Wix Payments on eCommerce sites.
  • Advertising (Free Plan): Displaying branded ads on free-tier websites, monetized internally.

Wix blends free tools with premium subscriptions, app sales, and enterprise solutions to stay profitable—explore the complete Wix business model to see how it all works.

"Visual chart showing Wix revenue model including premium subscriptions, domain hosting, advertising, app market, and enterprise solutions"
Image Source : Chat GPT

Detailed Breakdown of Revenue Channels

Premium Subscriptions

Wix’s freemium model is designed to attract users with a basic offering, then convert them to paid subscribers. The premium plans—ranging from personal to business and eCommerce tiers—offer features like increased storage, custom domain connection, removal of Wix ads, analytics, and more. Most users upgrade as their needs grow, ensuring recurring monthly or annual revenue. In 2023, over 60% of Wix’s revenue came from premium subscriptions.

Domain Registration and Hosting

Wix allows users to buy and register domain names directly through its platform. These are often bundled with premium plans or sold as standalone services. In addition, every paid Wix website includes managed hosting, which is a built-in cost for the user and an ongoing revenue stream for Wix.

App Market Commissions

The Wix App Market features hundreds of third-party tools and services—ranging from live chat plugins to marketing automation tools. Wix takes a commission on every paid app transaction. This turns every installed add-on into a potential monetization point, while also improving platform stickiness.

Business Tools and SaaS Add-ons

Wix has expanded beyond basic website building into vertical SaaS products. For example:

  • Wix Bookings for appointment-based services
  • Wix Hotels for hospitality businesses
  • Wix Restaurants for online ordering and reservations

Each of these tools can be added at an extra cost or bundled into higher-tier plans, allowing for modular revenue growth per user segment.

Enterprise Solutions

Wix Studio and Wix Enterprise cater to agencies and large businesses. These plans offer custom solutions, team collaboration tools, white-labeling, and priority support. The pricing is typically customized, often in the four-to-five figure annual range, contributing significantly to Wix’s high-margin revenue.

Payment Processing Fees

For businesses using Wix to run eCommerce stores, Wix Payments acts as the built-in transaction gateway. Wix charges a standard processing fee (similar to Stripe or PayPal) for each transaction. This aligns revenue growth with the success of the merchants, making it a scalable stream.

Advertising on Free Plans

Wix displays ads on websites that are on the free plan, promoting its own services. While this may not bring third-party ad revenue, it effectively drives users toward upgrading. Some speculate that Wix could eventually introduce external advertising partnerships for further monetization.

From drag-and-drop design to e-commerce tools, SEO, and app integrations, Wix makes website building simple yet powerful—check out the full Wix features list before you start building your own platform.

Why This Revenue Model Works in 2025

Rise of the Creator and No-Code Economy

In 2025, more individuals and small businesses are turning to online platforms to showcase their work, sell products, or offer services—without hiring developers. The no-code movement has gained massive traction, and Wix is perfectly positioned within this space. Its freemium-to-premium model works well because users can start for free and scale as their needs grow.

Subscription Fatigue Meets Value-Driven Upgrades

While users are becoming cautious about too many subscriptions, they’re still willing to pay for clear, value-added services. Wix addresses this by offering tangible benefits with every upgrade—custom domains, better SEO, booking integrations, and analytics—making each tier a logical step up. Its modular approach also ensures users pay only for what they truly need.

Global SMB Digitalization

Small and medium businesses (SMBs) across the globe are increasingly investing in digital infrastructure. Wix’s scalable pricing and feature sets make it an ideal entry point for these businesses. Whether it’s a bakery in Berlin or a yoga studio in Mumbai, the platform’s monetization strategy adapts to localized needs.

AI-Powered Personalization and Automation

Wix now integrates AI to assist in website building, content generation, and SEO optimization. This enhances user experience and increases the likelihood of users sticking around and upgrading their plans. Automation also reduces Wix’s support overhead, improving profitability per customer.

Diversification Protects Against Market Shifts

Relying on just one revenue stream is risky. Wix’s model spreads income across subscriptions, SaaS tools, commissions, and transaction fees. This diversification makes it more resilient in the face of market or behavioral changes.

Standing out in crowded app stores takes more than visibility—Wix shows how targeted campaigns, partnerships, and user trust fuel growth, so explore the Wix app marketing strategy to learn how to get noticed, clicked, and installed.

Can Startups Replicate Wix’s Revenue Model?

The Challenge of Building From Scratch

Creating a platform like Wix involves more than just a website builder—it demands a full ecosystem. You need:

  • A drag-and-drop editor that works seamlessly across devices
  • Hosting infrastructure with high uptime
  • A marketplace for apps and plugins
  • Payment integrations, analytics, SEO tools, and support systems

Developing all of this from scratch can take years and a large development budget. That’s not viable for most startups aiming for a fast go-to-market strategy.

How Miracuves Makes It Possible

Miracuves offers a ready-made Wix clone solution that drastically cuts development time and costs. Our solution is:

  • Fully customizable to fit your niche or region
  • Scalable to handle growing user bases
  • Pre-integrated with revenue-generating features like premium plans, domain services, and third-party plugins
  • Built with monetization in mind from day one

Instead of spending years reinventing the wheel, startups can launch in weeks—with a battle-tested business model already built in.

Monetization Flexibility Built In

Whether you want to target freelancers, small businesses, or agencies, Miracuves’ Wix clone can be tailored to support:

  • Tiered subscriptions
  • Add-on modules
  • Custom domain upcharges
  • App store commissions
  • Payment gateway revenues

You get the same monetization blueprint that made Wix successful, adapted for your brand and audience.

Creating your own website builder begins with the Wix clone developer guide that explains the full build process, gets easier when you plan ahead using the Wix clone cost breakdown, and achieves real growth by applying a smart Wix clone marketing strategy before and after launch.

Conclusion

For startup founders and digital entrepreneurs, the good news is that you don’t need to spend years building a similar platform from scratch. With Miracuves’ ready-to-launch Wix clone, you can implement a proven monetization strategy, customize it for your target audience, and get to market quickly.

Wix has built a multi-billion-dollar business by combining ease of use with a powerful and scalable revenue model. From premium subscriptions and app commissions to eCommerce fees and enterprise plans, it monetizes nearly every layer of its ecosystem. Its approach is not just effective—it’s replicable.

FAQs

How does Wix generate revenue?

Wix makes money through premium subscription plans, domain registration, app market commissions, business tools, payment processing, and enterprise solutions.

Is Wix profitable in 2025?

Yes, Wix remains profitable in 2025 thanks to a recurring revenue base from subscriptions and increasing adoption of its SaaS tools and payment services.

What are the main income sources for Wix?

Wix’s primary income sources include paid website plans, domain sales, app market commissions, business tools like Wix Bookings, and eCommerce transaction fees.

Can startups use the same revenue model as Wix?

Absolutely. With the right infrastructure or clone solution, startups can replicate Wix’s tiered subscription model, app marketplace, and modular SaaS approach.

Does Miracuves offer a Wix clone with monetization features?

Yes. Miracuves provides a ready-made Wix clone packed with monetization features like premium plans, plugin stores, domain services, and more—fully customizable to your business goals.

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