Picture this: your HR team needs a new onboarding video for next week, your product team needs a quick feature walkthrough, and your sales team needs the same pitch video translated into 10 languages. Hiring presenters, booking studios, and editing everything would take weeks. Synthesia flips that workflow: you write the script, pick an AI avatar, choose a voice and language, and generate the video in minutes.
Synthesia is a UK-based AI video platform that helps teams create studio-style videos with realistic talking avatars, voiceovers, and templates—often used for training, internal comms, customer education, and marketing. It’s based in London and was founded in 2017, growing into a major “AI video for business” player.
What makes Synthesia’s impact feel real is how widely it’s adopted in business workflows: the company states it supports 140+ languages, offers an always-available set of stock avatars, and even provides a free plan (with limited minutes) so teams can try the workflow before scaling.
By the end of this guide, you’ll understand what Synthesia is, how it works step by step (for both creators and teams), how it makes money, which features matter most, what tech powers AI avatar videos, and why many entrepreneurs want to build Synthesia-like platforms—plus how Miracuves can help you create one.
What Is Synthesia? The Simple Explanation
Synthesia is an AI video creation platform that lets businesses create professional-looking videos using AI avatars and synthetic voices—without cameras, studios, or on-screen presenters.
The Core Problem Synthesia Solves
Traditional business videos are slow and expensive to produce. Every update requires reshoots, presenters, and editing. Synthesia solves this by:
- Turning text scripts into talking-head videos
- Removing the need for cameras, actors, or studios
- Making updates as easy as editing text
- Enabling instant localization into multiple languages
It replaces complex production with a script-first workflow.
Target Users and Use Cases
Synthesia is commonly used by:
• HR teams for onboarding and training
• L&D teams for internal education
• Sales teams for product demos and pitches
• Customer support teams for how-to videos
• Marketing teams for explainers and updates
Typical use cases include training videos, internal announcements, product walkthroughs, compliance content, and multilingual communication.
Current Market Position
Synthesia is positioned as a business-first AI video platform, not a social or creator tool. Its focus is reliability, clarity, and scalability for teams rather than cinematic creativity.
Why It Became Successful
Synthesia succeeded because it fits neatly into enterprise workflows. Companies don’t need creativity tools—they need repeatable, editable, and scalable communication. Synthesia delivers that with AI avatars that look professional and consistent every time.
How Synthesia Works — Step-by-Step Breakdown
For Teams and Business Users
Writing the script
Everything starts with text. Teams write or paste a script just like they would for a normal video. This makes video creation feel more like editing a document than producing media.
Choosing an AI avatar
Users select from a library of AI avatars that represent different genders, styles, and professional looks. These avatars act as the on-screen presenters.
Selecting voice and language
Synthesia offers synthetic voices across many languages and accents. Teams can localize the same script into multiple languages with just a few clicks.
Designing the scene
Users can:
- Choose backgrounds or templates
- Add text, images, or slides
- Adjust layout and branding
- Insert transitions between scenes
This helps match company branding and presentation style.
Generating the video
Once everything is set, Synthesia generates a video where the avatar speaks the script with synchronized lip movement and natural gestures.
Reviewing and sharing
Teams can preview, edit the script if needed, regenerate the video, and then download or share it internally or externally.
Typical team workflow
Script → avatar & language selection → design layout → generate video → review → share.
Technical Overview (Simple)
Synthesia combines:
- Text-to-speech systems for natural voice generation
- AI video synthesis models for lip-sync and facial animation
- Avatar rendering engines
- Scene and template management systems
- Cloud rendering and delivery infrastructure
This allows it to turn text into a talking video in minutes.
Synthesia’s Business Model Explained
How Synthesia Makes Money
Synthesia runs on a subscription-based SaaS model focused on businesses and teams. Instead of ads, it charges for access to its AI avatar video platform, usage limits, and enterprise features.
Main revenue streams include:
- Monthly or annual subscriptions: Paid plans for individuals, teams, and organizations
- Usage-based limits: Plans include a certain number of video minutes per month
- Enterprise licensing: Custom pricing for large organizations with higher volume and admin controls
- Premium avatars and features: Some plans unlock advanced customization and branding tools
This model fits well with training, HR, and communication budgets.
Pricing Structure (Typical Approach)
Synthesia’s pricing usually depends on:
- Subscription tier (starter, team, enterprise)
- Number of video minutes included per month
- Access to premium avatars and branding options
- Collaboration and admin features
Lower tiers are for small teams, while enterprise plans support large-scale internal communication.
Fee Breakdown
- Monthly or annual subscription fee
- Limits based on video minutes generated
- Custom enterprise pricing for high-volume usage
- No ads and no commissions
Market Size and Demand
Demand for Synthesia-style platforms is driven by:
- Growth in remote and distributed workforces
- Need for scalable training and onboarding
- Companies localizing content across regions
- Rising use of video in internal communication
- Pressure to reduce training and content costs
AI avatars help teams scale communication without scaling production teams.
Profitability Insights
Synthesia improves profitability by:
- Selling recurring subscriptions
- Locking in long-term enterprise contracts
- Expanding within accounts as video needs grow
- Offering premium features for branding and control
Revenue Model Breakdown
| Revenue Stream | Description | Who Pays | Nature |
|---|---|---|---|
| Subscriptions | Monthly access | Teams | Recurring |
| Video Minutes | Usage limits | Heavy users | Usage-based |
| Enterprise Deals | Org-wide access | Businesses | Contract |
| Premium Features | Avatars/branding | Teams | Expansion |
Key Features That Make Synthesia Successful
AI avatars for professional presentations
Synthesia’s biggest draw is its library of realistic AI avatars that act as on-screen presenters. Teams can pick a consistent “digital spokesperson” for training, HR, or product content, which helps maintain a professional and branded look.
Text-to-video workflow
Users create videos by simply writing a script. This removes the need for filming, reshoots, and editing timelines. If something changes, you just edit the text and regenerate the video.
Multilingual voice and localization
Synthesia supports a wide range of languages and accents, making it easy to localize the same message for global teams or international customers without hiring voice actors.
Templates for business use
The platform includes ready-made templates for onboarding, product training, announcements, and presentations, helping teams move faster without designing layouts from scratch.
Branding and customization tools
Teams can add logos, brand colors, backgrounds, and layout styles so every video looks like it belongs to the same organization.
Scene-based editing
Videos are built in scenes, similar to slides. This makes it simple to structure content, add visuals, and adjust pacing.
Collaboration and team features
Business plans support shared workspaces, making it easier for HR, marketing, and training teams to review and approve videos together.
Consistent quality at scale
Because avatars and voices are generated, every video maintains a uniform quality level, which is hard to achieve with different presenters and recording setups.
Fast turnaround for updates
Policies change, features update, or onboarding steps evolve. Synthesia lets teams regenerate videos quickly without re-filming.
Enterprise readiness
Synthesia includes admin controls, security features, and scalable plans that make it suitable for large organizations.
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The Technology Behind Synthesia
Tech stack overview (simplified)
Synthesia is built around AI avatar video synthesis, which combines speech generation with realistic facial and lip movement. Instead of recording a human presenter, Synthesia generates the presenter digitally.
At a high level, the stack includes:
- Text-to-speech (TTS) for voice generation
- Avatar animation models for face and lip-sync
- Visual rendering systems for the presenter and scenes
- Template and scene composition tools
- Cloud rendering infrastructure for fast video generation
- Enterprise-grade controls for teams (access, admin, security)
How scripts become speech
When you type a script, Synthesia:
- Converts the text into natural-sounding speech (tone, pacing, pronunciation)
- Applies language and accent settings
- Produces a clean voice track ready for video synthesis
This is why updating a video feels like updating a document.
How avatars “speak” the script
After speech is generated, Synthesia synchronizes it with avatar movement:
- Lip movements align with sounds
- Facial expressions and head motion follow speech rhythms
- The avatar is rendered on a scene background with chosen layout
The goal is not just lip-sync, but believable presenter behavior for business video.
Scene and template rendering
Synthesia’s videos are scene-based, so the platform:
- Places the avatar in each scene
- Adds text, visuals, or slides
- Maintains brand styling across scenes
- Renders the final video as a single output
This is why it works well for training and presentations.
Performance and scalability
Video rendering is compute-heavy, so Synthesia uses scalable cloud infrastructure to:
- Generate videos reliably for many teams
- Support multiple languages and voices
- Maintain consistent quality
- Handle enterprise-level workloads
Data handling and safeguards
Because AI avatars can be sensitive, platforms like Synthesia typically implement safeguards such as:
- Controlled avatar libraries
- Usage policies and account verification for certain capabilities
- Security features for enterprise use
These help reduce misuse while supporting legitimate business creation.
Why this technology matters for business
Synthesia’s tech turns video creation into a repeatable communication system. For companies, that means faster training, easier updates, consistent delivery, and lower production cost—especially when content must be localized across regions.
Building Your Own Synthesia-Like Platform
Why businesses want AI avatar video platforms
Synthesia proves that video can become a scalable communication system, not just a media project. Businesses want similar platforms because:
- Training and onboarding need frequent updates
- Global teams require multilingual content
- Video improves understanding and retention
- AI reduces production time and cost
- Subscription models fit enterprise budgets
This makes avatar-based platforms attractive for long-term, recurring use.
Key considerations before development
If you plan to build a Synthesia-style platform, focus on:
- Target industry (HR, education, healthcare, enterprise, compliance)
- Avatar quality and realism vs performance and cost
- Language and voice coverage
- Script-based editing and regeneration
- Branding and template systems
- Admin controls and access management
- Data security and compliance requirements
Strong enterprise readiness is critical for adoption.
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Cost Factors & Pricing Breakdown
Synthesia–Like App Development — Market Price
| Development Level | Inclusions | Estimated Market Price (USD) |
|---|---|---|
| 1. Basic AI Avatar Video MVP | Core web interface for text-to-video creation, user registration & login, basic script editor, integration with a single avatar/video generation model/API, simple avatar selection, basic scenes/templates, video rendering queue, downloads, minimal safety filters, standard admin panel, basic usage analytics | $120,000 |
| 2. Mid-Level AI Video Creation Platform | Advanced editor (scenes, timing, layouts), voice options (TTS integration), captions/subtitles, brand kits (logos/colors), multi-language support, projects/workspaces, asset library, stronger moderation hooks, credits/usage tracking, analytics dashboard, polished web UI and mobile-ready experience | $240,000 |
| 3. Advanced Synthesia-Level Enterprise Video Ecosystem | Large-scale multi-tenant platform with high-concurrency rendering pipelines, team collaboration & approvals, enterprise RBAC/SSO, custom avatars/voices support (via providers), audit logs, governance controls, API access, billing/subscriptions, detailed observability, robust moderation & policy enforcement, cloud-native scalable architecture | $400,000+ |
Synthesia-Style AI Avatar Video Platform Development
The prices above reflect the global market cost of developing a Synthesia-like AI avatar video generation platform — typically ranging from $120,000 to over $400,000, with a delivery timeline of around 6–12 months for a full, from-scratch build. This usually includes model/provider integrations, script-to-video workflows, rendering pipelines, asset storage and delivery, safety and policy enforcement, usage metering, analytics, and production-grade infrastructure capable of handling high enterprise video demand.
Miracuves Pricing for a Synthesia–Like Custom Platform
Miracuves Price: Starts at $15,999
This is positioned for a feature-rich, JS-based Synthesia-style AI avatar video platform that can include:
- Text-to-video generation via your chosen AI models or APIs
- Script editor, templates/scenes, and basic avatar selection workflows
- User accounts, projects, video history, and asset management
- Usage and credit tracking with optional subscription or pay-per-use billing
- Core moderation and safety hooks aligned with AI video content policies
- A modern, responsive web interface plus optional companion mobile apps
From this foundation, the platform can be extended into enterprise collaboration, approvals, custom avatars/voices (via providers), API access, deeper governance controls, and large-scale SaaS deployments as your AI video product matures.
Note: This includes full non-encrypted source code (complete ownership), complete deployment support, backend & API setup, admin panel configuration, and assistance with publishing on the Google Play Store and Apple App Store—ensuring you receive a fully operational AI avatar video ecosystem ready for launch and future expansion.
Delivery Timeline for a Synthesia–Like Platform with Miracuves
For a Synthesia-style, JS-based custom build, the typical delivery timeline with Miracuves is 30–90 days, depending on:
- Depth of editing and rendering features (scenes, templates, captions, etc.)
- Number and complexity of AI model, storage/CDN, billing, and moderation integrations
- Complexity of enterprise controls (RBAC, approvals, audit logs, governance)
- Scope of web portal, mobile apps, branding, and long-term scalability targets
Tech Stack
We preferably will be using JavaScript for building the entire solution (Node.js / Nest.js / Next.js for the web backend + frontend) and Flutter / React Native for mobile apps, considering speed, scalability, and the benefit of one codebase serving multiple platforms.
Other technology stacks can be discussed and arranged upon request when you contact our team, ensuring they align with your internal preferences, compliance needs, and infrastructure choices.
Essential features to include
A strong Synthesia-style MVP should include:
- Script-to-video generation
- AI avatar library
- Multilingual voice and translation
- Scene-based video editor
- Branding and templates
- Team workspaces and permissions
- Usage-based or subscription billing
High-impact extensions later:
- Custom avatar creation for brands
- Integration with HR/LMS systems
- Automated video creation from documents
- Emotion and gesture controls
- Analytics for training effectiveness
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Conclusion
Synthesia shows how AI can transform video from a costly, one-off production into a living communication channel. When videos become as easy to update as text, teams can keep training, onboarding, and customer education aligned with how fast their business changes.
For founders and product teams, the lesson is clear: the real value isn’t just in realistic avatars—it’s in building systems for scalable communication. Platforms that help organizations create, localize, and update content effortlessly will continue to win as remote and global work becomes the norm.
FAQs :-
What is Synthesia used for?
Synthesia is used to create business and training videos with AI avatars. It’s popular for onboarding, product walkthroughs, internal communications, sales pitches, and multilingual explainers.
How does Synthesia make money?
Synthesia makes money through subscription plans and enterprise licensing, where teams pay based on access level and the number of video minutes they generate.
Is Synthesia suitable for small teams?
Yes. Synthesia offers plans for individuals and small teams, with enterprise options for large organizations that need admin controls and higher usage limits.
How many languages does Synthesia support?
Synthesia supports a wide range of languages and accents, making it useful for global teams that need localized video content.
Do I need a camera or presenter to use Synthesia?
No. Synthesia uses AI avatars, so you only need a script—no filming, presenters, or studios.
Can Synthesia videos be used commercially?
Yes. Many businesses use Synthesia videos for commercial and internal communication, subject to platform terms.
How long does it take to create a video?
Most videos can be generated in minutes, depending on length and complexity.
What makes Synthesia different from other AI video tools?
Synthesia is focused on business communication and training, not social or cinematic video creation. Its strength is script-based, scalable, and professional video output.
Can I build a platform like Synthesia?
Yes. Synthesia-style platforms can be built by combining text-to-speech, avatar animation, scene-based editors, and enterprise-ready systems.
How can Miracuves help build a Synthesia-like platform?
Miracuves helps founders build AI avatar platforms with multilingual voice systems, customizable avatars, secure dashboards, and subscription billing—enabling rapid launch and long-term scalability.
