| Recurring Memberships | On a schedule you control, against a stored credential, until the member cancels or the card fails. | 20% on the large adult-content subscription platforms; 8%–12% on mainstream creator platforms. | The predictable base. Every other line in this table is really measured by whether it makes this one renew. |
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| Pay-Per-View Unlocks | A one-off charge to an existing member, without changing their tier. | Platform standard rate, with 20% the category norm. | Raises revenue per member without raising the price of membership, which is the safest way to grow ARPU. |
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| Paid Messaging | Per locked message or paid reply, drawn from the wallet or the card on file. | Platform standard rate, 20% in this category. | The highest revenue-per-member surface, and the one most closely tied to whether a member renews. |
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| Tips and Gifts | Ad hoc, funded from the wallet, on no billing schedule at all. | Standard rate, though operators frequently take less on this line. | A renewal signal before it is a revenue line. A member who tips this month rarely lapses next month. |
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| Wallet Spending | A stored balance topped up once and drawn down across later purchases. | Commission applies at the point of spend, not at top-up. | A funded wallet is a commitment already made. It compounds lifetime value and it survives a declined card better than a live charge does. |
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| Live and Private Sessions | Paid entry or a private request, booked and charged per session. | Standard rate on entry and on tips taken during the session. | Often the reason a member upgrades tier rather than lapses out of boredom. |
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| Calls and Shoutouts | A booked slot at a price the creator sets. | Standard rate on the booking value. | Highest ticket, lowest volume. Needs scheduling, refunds and dispute handling, all of which touch the renewal record. |
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| Commerce, Ads and AI | Storefront orders, coupons, featured placement, paid boosts and AI persona credits. | Commission on orders; placements and boosts priced flat; AI credits operator-priced, with no market rate established yet. | The lines that do not depend on a membership at all, which is what carries revenue through a soft renewal month. |
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