White Label Nutrition App - Diet Coaching Platform You Own
Built by Miracuves, this ready-made, white-label platform is a white label nutrition app you own outright: member apps for Android and iOS, a browser version, a coach workspace and an operator console, with source code, on your hosting in six working days.
From the console your team sets prices, annual plans, trials, coupons, coach rates and the AI provider behind each task, all without an app release, and every change lands in the audit trail. Subscriptions, a native store and coach commission on attributed sales come built in. A new plan type or an extra report for your dietitians is scoped and priced in writing, then shipped within 2-8 weeks.
Launch in 6 Days with
- Source Code
- Android + iOS Apps
- Browser Version
- Coach Workspace
- Operator Console
- Store and Orders
StackFlutter · Next.js · React · TypeScript · Node.js · PostgreSQL · Stripe
Business activity feed
- Annual plan purchasedPlans
- Trial converted to PremiumBilling
- Coach rate card updatedCoaches
- Feature switched on in the consolePlatform
- Month closed in financeFinance
- Coach commission recordedCommission
- Coupon code createdPromotions
- Store order packedStore
- Annual plan purchasedPlans
- Trial converted to PremiumBilling
- Coach rate card updatedCoaches
- Feature switched on in the consolePlatform
- Month closed in financeFinance
- Coach commission recordedCommission
- Coupon code createdPromotions
- Store order packedStore

- 3Plan Tiers You Pricefree, premium and coaching, each with its own trial days
- 5Order Stages Trackedplaced, paid, packed, shipped and delivered
- 0%Revenue Share With Miracuvesno cut of subscriptions, coaching fees or store margin
- 3AI Tasks, Routed Separatelycoach chat, food photos and plan generation, each on the model you choose
- 6Days to Launchand if the delay is ours, we keep going free
- $3,399Paid Once, Not Rentedsource code yours, no per-seat fee, no monthly rental
Live in six working days, or we keep working free until you launch. Every build carries 60 days guidance, 6 months bug fixes and 12 months updates.Verify every figure
Your Instance, Your Data
Each client runs on its own deployment and database, members can export their data or ask for deletion, and the audit trail shows who changed a price, payout or feature.
Test It as Member, Coach and Operator
Demo logins for all three roles are published at mxhealthy.mimeld.com and the Android app installs directly, so your team can judge the product without booking a call.
Settled to Your Own Stripe Account
Subscriptions, trials and store orders settle to the Stripe account you connect, rupee checkout is ready for India, and card numbers stay with the provider, never in your database.
01See it running
Working Live
White Label Nutrition App Demo - Try the Member App, Coach App, Web Portal & Console
Miracuves keeps this demo open, so you can try it without a call. Member, coach and admin logins are listed below, and the Android app and the web demo both open on the member account. Record a meal, open a lesson, put a question to the AI coach and see where prices, trials and coupons are set.


Member App - Food Log, Lessons & Coach
Member view on a phone: log a meal and see its color band, follow a daily meal plan, work through a lesson, ask the AI coach and check the weight trend.
- 1Visit the apps portal and install the Android demo
- 2Sign in with the member login listed below
- 3Look around: Today, Food diary, Lessons, Coach
maya@mxhealthy.app | demo1234 

Coach App - Caseload & Earnings
Coach view on a phone: the client caseload with plan badges, each member's details behind a tap and the earnings entry for monthly settlements.
- 1Visit the apps portal and install the Android demo
- 2Sign in with the coach login shown below
- 3Look around: Caseload, Member detail, Earnings
priya@mxhealthy.app | demo1234 
Member Web App & Coach Portal
A responsive member web app with Today, diary, lessons, meal plan, progress, coach chat and store pages, plus a role-gated coach portal that opens from the same sign-in page.
- 1Open the demo website in your browser
- 2Sign in as the member to open Today, diary and lessons
- 3Sign in as the coach to reach the coach portal
lena@mxhealthy.app | demo1234 
Admin Console - Plans, Coaches, Store & Reporting
Operator console view: member accounts with plan and coach controls, finance by month, the store catalog, AI routing per task and the feature switches that change the app without a release.
- 1Open the admin sign-in on the demo host
- 2Use the admin login shown below
- 3Look around: Members, Finance, Store, AI, Features
admin@mxhealthy.app | demo1234 
See It Live
White Label Nutrition App Demo: Food Log, AI Coach & Admin Console
The walkthrough covers the platform from end to end. A short call can map it to your own plan. It starts with the operator console, then the coach side and the member app, and ties each one to your pricing, your coach pay model and your launch date.
Book a live walkthrough call.Every Screen Shown
White Label Nutrition App Screens - Member App, Admin Console & Web App
Miracuves arranged the screens of the member app, admin console and web app in the order a member meets them: plan the day, log a meal, take a lesson, ask the coach, check the trend and log a workout.








Follow one member: meal plan, food log, lessons, AI coach, weight trend and movement. After that, see how the admin control room and the member web app present the same platform.
02Proof
Client Voices
White Label Nutrition App Client Reviews - Owners of Branded Platforms Speak In Their Own Words
What clients say about launching their own branded platforms on Miracuves bases. One runs a coaching business and one a health practice; the others run subscription, operations and multi-service products under their own names. All eight appear exactly as they read on our client testimonials page.
“Conversational workflows, knowledge-base integration and the automation layer were already built. We connected our own data sources and tuned multilingual accuracy for support and lead qualification. The team now runs the whole AI operation from one place.”
“Appointments, doctor profiles and consultations were all ready. What we needed on top was the pharmacy side: prescriptions flowing to fulfilment, and stock the clinics could actually see. That was the work, and it shipped in weeks.”
“Player, catalogue, subscriptions and the apps were ready. We brought the content pipeline and the branding, and the result reads as our product rather than a template. Live in weeks.”
“Multi-tenant structure, alert pipelines and agent collectors were the slow part and they already existed. We added our scoring engine, the playbook library and billing. First customers were onboarded within weeks and the dashboard is now a sales tool rather than an internal screen.”
“We were running a few dozen properties off a static site, email and a phone. Calendar, booking flow and the property manager came off the shelf. They added a channel manager for our OTAs, a guest portal and a multilingual interface. The operations team no longer lives in the inbox.”
“We needed the full field-service loop, not a pretty app. Dispatch, the technician app and work orders were already there. We added parts inventory, customer sign-off with photos and SLA dashboards. Back-office reconciliation time has halved.”
“Ride-hailing, food, courier and a marketplace, and we were chasing a holiday window. Their Gojek base had the rider and driver apps, dispatch and the merchant console already. We added local payment partners and our regional marketplace layer, and were taking live orders inside a month.”
“Our ops team was running last-mile on a whiteboard and a WhatsApp group. The rider app, dispatch console and live tracking came out of the box. They tuned dispatch for our COD-heavy model and added customer tracking. Where-is-my-order calls have all but stopped.”
Proof in Production
White Label Nutrition Software Case Study - Tower University Learning Platform
How a leadership-training business launched a learning platform with its own subscription tiers on a ready-made Miracuves base, deployed in 6 working days with the source code handed over. The build ran on a streaming base, not on this nutrition platform, so read it as proof of the branded handover rather than of these features.
Tower University needed a learning and streaming platform with its own subscription tiers. Miracuves started from the ready-made MXFlix base, spent the engagement on the five decisions that were theirs, and transferred the source code to their own account.

- A learning and streaming platform is 22 distinct pieces that all have to work together before a single customer is served
- Every title needs several renditions and thumbnails before anyone can watch it, so transcoding drives the cost
- Rights are dates and borders: what may stream, where and until when is contractual
- Launch a branded learning library without rebuilding streaming mechanics already proven on the base
- Spend the engagement on the content library, subscription tiers, payment gateways and territories
- Have the source code transferred to their own account at handover
- Three applications and consoles, each with its own permissions and release path
- 17 of 22 blocks reused unchanged and 5 built for Tower University
- Content library, subscription tiers, payment gateways, territories and brand theming set for the client
- Viewer surfaces on web, Android and TV, across development, staging and production
- Platform deployed in 6 working days, with the source code transferred to Tower University’s own account
“None of us wanted to write ingest, transcoding, the rights model and the catalogue from scratch when it was already working on other platforms. We used that time on our library, subscription tiers and territories.”Eric J. Morin · CEO & Speaker, Tower Leadership
03The platform
The Basics
What a White-Label Nutrition App Does for Members, Coaches and Operators
Miracuves ships its white label nutrition app as a finished platform on which a health coaching or wellness business runs food logging, lessons, coaching and a store under its own name. Members set a goal and log their meals. Coaches read the diary and write back. The operator sets prices, trials and coach pay from one admin console.

Beyond a Calorie Counter
What matters sits around the log: lessons, a coach desk, a native store, coupons and a console that sets prices and pays every coach.
Not a Sealed Box
Your team receives the complete source code, unencrypted, and can reshape flows and screens whenever the business needs it. There is no per-seat fee and no revenue share.
Add-Ons Ready to Plug In
Six add-ons extend the base whenever you want them, each priced on its own: a corporate wellness portal, native wearable adapters, smart scale and CGM sync, regional language packs, live video coaching with group classes and a video lesson studio.
Web, iOS & Android
What Is a Nutrition Coaching App Script?
Logging a meal is easy. The hard part is what comes after: turning a goal into a daily budget, guiding a member between check-ins, giving coaches a caseload they can work, and tracking what each coach costs against what members pay. Those connections come working in the package.

- 01A 12-question assessment that sets calories, macros, water and steps
- 02Food logging by search, barcode, photo or plain-language text
- 03Meal plans, 30 lessons and an AI coach that reads the diary
- 04Coach portal with caseload and earnings
- 05Admin console for prices, trials, coupons and reports
You receive a member web app, member apps for Android and iOS, a coach portal and a 14-area operator console. The mobile apps are written in Flutter and the web app in Next.js, with the full source code included.
Everything Included
White Label Nutrition App Features - Food Logging, Coaching, Lessons, Store, Payments & Console
Miracuves ships every feature below in the demo you can sign in to today. Anything that needs your own key or account, such as AI or card billing, connects from the console, and extra modules are add-ons lower down.
Assessment & Daily Targets
A new member answers 12 questions and lands on a calorie budget, a macro split, a water goal and a step goal, so the first screen is never empty.
- Daily calorie budget with a protein, carb and fat split
- The same answers also set water and step targets
- Twelve questions covering age, height, weights, activity, diet, sleep and stress
- Diet and restriction answers filter recipes and AI-powered plan generation
- Targets are stored per member rather than recomputed each day
- Onboarding gates the dashboard, so no member meets an empty first screen
Food Logging & Color Bands
Members log by barcode, search, photo, label scan, typed text or voice, and a green, yellow or orange band appears on each food before it is added.
- Indian foods in the catalog, plus custom foods with full macros
- Photo and plain-language logging via your AI provider
- Entries keep their nutrients and band
- Barcode scan in the mobile app
- Search by name, brand or category
Meal Plans & Shopping
The week view lays out calories and protein for each day, can auto-fill one day or the full week with library recipes and converts the plan into a shopping list.
- Weekly plan grid with daily calories and protein
- Serving scaling on every recipe
- Recipe library auto-fill for one day or a whole week
- Recipe pages with ingredients, method, macros and band
- Each day compares what was planned with what was eaten
- Editable shopping list generated from each week's plan and saved for that week
- Free members see limited plans, Premium and Coaching members the full planner
AI & Human Coaching
The AI coach replies using what the member logged today, and coaching-tier members also get a human coach who reads their diary and answers in that same conversation.
- AI coach answers from calories eaten, protein, water and weight trend
- A panel lists exactly what the coach can see
- On the coaching tier, human coach messages share the member's thread
- Suggested questions help a member start a chat
- Per-member daily caps on AI calls and tokens, with a friendly note when one is reached
Lessons, Habits & Movement
Ten courses and thirty lessons turn habits into a daily practice, each lesson ending in a quiz question, with a habit checklist and streaks beside them.
- Completed lessons feed streaks and course progress
- Workout logging plus a move library you can filter by type, level and duration
- Next-lesson prompt on the Today screen
- 10 courses with 30 lessons, each with a summary, a long-form body and a quiz
- Habit checklist with streak counts
Progress & Health
Weight shows as a weekly-average trend with a projected date to goal, so one noisy weigh-in does not set the mood, and sleep, stress and screening answers sit in the same record beside it.
- Weight trend with weekly average, change since start and weekly rate
- Projected date to goal and BMI, both labeled as estimates
- Sleep, stress and biomarker entries in one health record
- Waist, hip and neck measurements plus body fat and lean mass
- Screening questionnaire with a human review step and clear not-medical-advice framing
Store & Orders
A native store sells your own products inside the app, with one basket shared between web and mobile and orders tracked through to delivery.
- Server-side basket shared by the web app and the mobile app
- Five-stage order tracker with carrier and tracking details
- Checkout with address, shipping zones by country and free-shipping thresholds
- Catalog with categories, prices, compare-at prices, stock states, SKUs and image galleries for every product
- Percentage coupons with caps
- Coach referral carried from basket line to order
Coach Portal & Pay
Coaches get a desk with their caseload, each member's diary and an earnings view, and the operator pays them on whichever model fits.
- Coach desk with caseload, at-risk queue and member detail
- Appointments carry a status, a time and a join link
- Coach sees diary, targets and messages before replying
- Notes and follow-up tasks
- Four ways to pay coaches: per member, per session, retainer or commission
- Monthly settlements with line items, from draft to approved to paid
Nudges & Notifications
An in-app inbox and a weekly engagement job nudge members who slip and alert coaches to the ones at risk.
- In-app inbox with read state and mark-all-read
- Reminder preferences set by each member
- Weekly job turns missed logs into coach alerts and nudges
- Runs on a schedule or from a portal button
- Email and push notification delivery connect to your own providers
Plans, Payments & Rupee Checkout
Three plan tiers, monthly and annual prices and trial days are set by the operator, with Stripe card billing and rupee checkout for Indian members.
- Monthly and annual pricing across Free, Premium and Coaching tiers
- Trial days set for each tier
- Card billing, billing portal and signed webhooks through Stripe
- Plan changes and invoice history inside the member's account
- Rupee checkout for Indian members next to Stripe
Community & Rewards
Members come back for circles, challenges and a coin ledger, while the operator keeps moderation in hand.
- Moderation of posts and member-added foods from the console
- Circles with posts, comments and likes
- Rewards catalog and an opt-in leaderboard
- Challenges with per-member progress, in seven-plus types
- Append-only coin ledger with a reason on every entry
Operator Console & Reports
Prices, trials, coupons, coach rates, the AI vendor and feature switches all change from one console while the app stays live, next to the finance reports.
- Prices, annual plans, trials and coupons change with no release
- AI provider, model and limits set per task
- Feature switches turn modules on or off live
- Finance by month: net revenue, refunds, payouts, MRR and plan mix
- Courses, lessons, quizzes and food management
- Audit trail of every operator change
Before you buy, note: Miracuves delivers the platform finished, rebranded to your identity. What you bring: a domain and hosting, a Stripe account plus the Indian gateway account you choose, both through KYC, your brand assets and business details, your AI provider, email and push credentials, and a developer account with each app store you publish to. Apple and Google review store submissions on their own schedule, which sits outside the 6-day build.
Daily Operations
Nutrition Software Admin Panel - Members, Coaches, Plans, Store & Payouts
Operators using Miracuves' console run member accounts, coach caseloads, lessons and foods, store orders, subscription plans and coach pay from one place.


Console Areas
- 01
Dashboard & Finance
Growth and activity totals, then finance by month: net revenue, gross, refunds, payouts, MRR and revenue by plan, with a month close that locks the period.
- 02
Members & Coaches
See each account with its plan, weight trend, activity and assigned coach, move a member between plans, and pause or cancel an account.
- 03
Courses, Lessons & Food Lists
Edit the 10 courses, 30 lessons and quizzes, and curate the food catalog, including Indian foods, with member-added foods held for your review.
- 04
Community
Moderate circles, posts and comments, and set up the challenges and rewards members earn coins for.
- 05
Coach Pay & Settlements
Set rate cards by retainer, per member, per session or commission, then review itemized monthly settlements.
- 06
Store & Orders
Manage products, stock, coupons and shipping zones, then move each order through placed, paid, packed, shipped and delivered.
- 07
Plans & Billing
Set Free, Premium and Coaching prices, monthly and annual, and the trial days for each tier.
- 08
AI & Features
Route AI tasks to your chosen provider and model, set per-member limits, and switch features on or off at runtime.
Money & Commission
The finance side of the console, running from the subscription or store sale through to the coach settlement.
- Subscription and store revenue by month
- Four coach pay options: commission, retainer, per member or per session
- Settlements move draft to approved to paid
- A month close that freezes the figures for the period
Roles & Access
Members, coaches and operators each sign in to their own area.
- Three roles: member, coach and admin, each with scoped access
- Google and Apple sign-in once your keys are added
- English and Hindi as app languages
- An audit trail of every price and plan change
Need more from the console? A new report, another coach pay model, extra app languages or a different payout schedule is scoped on its own, and the written quote follows once you tell us what your team needs.
04Package and pricing
The Complete Package
Package Contents: Source, Apps, Console & Deployment for Your Nutrition App
Miracuves delivers a working white label nutrition app and coaching platform, not loose parts: Android and iOS apps, a member web app, the coach portal, operator console, source and database schema. You own all of it, data included. Nothing is billed per member or per run, and keeping it live needs no license.
$ git clone your-nutrition-app Complete Source Code
Readable source your team can extend: Next.js for the web app, the console and the coach portal, and Flutter for the mobile app.
- Next.js and TypeScript web source
- Flutter project for the Android and iOS apps
- Edit it, extend it, redeploy it freely
- Delivered into a repository you own
PostgreSQL Schema
A 60-table PostgreSQL schema with a documented ERD, covering members, food logs, lessons, plans, orders and coach settlements.
- 60 tables in 11 data domains
- PostgreSQL data layer
- Food logs, plans, lessons and orders
- Members, coaches and settlements
Nudges & Notifications
An in-app inbox that tracks read state, plus reminder preferences and engagement nudges from adherence signals, with email and push once your keys are added.
- Reminder preferences per member
- Push notifications in the member app
- Email through your own provider
- Weekly job flags at-risk members to coaches

Member Web App & Coach Portal
A responsive member web app plus a role-gated coach portal and operator console, all served by one Next.js application.
- Today, diary, meal plan, lessons, coach, progress and store pages
- Coach desk with caseload and at-risk queue
- Member detail with diary and notes
- Earnings view with pay and settlements
Member and Coach Apps
The Android and iOS apps come from a single Flutter codebase and carry 22 screens for food logging, lessons, coaching, progress and the store.
- Log food, follow plans and finish lessons
- Chat with the AI coach and the human coach
- Today screen shows the budget, macros and streak
- Store listings go live from your own developer accounts


Admin Panel
A console with finance and growth views, plus areas for members, coaches, content, foods, community, store, orders, plans and AI routing.
- Finance view with revenue by plan
- Courses, lessons, quizzes and food lists
- Store, orders and coach settlement areas
- Controls for plans, trials, coupons and feature switches
Access and Security Layer
Roles are checked on every page and action, and each person sees only their own records.
- Scoped access for each role: member, coach and admin
- Identity read from the server session, never the client
- Passwords hashed with a per-record salt
- Card data never touches the platform
Handover & Support
Miracuves re-skins the platform to your brand, installs it on your hosting, hands over the documentation, and all three support periods start on launch day.
- Your logo, name and colors across every screen
- Installed on your own servers
- Environment setup and architecture notes
- Launch cover: 60 days of guidance, 6 months of bug fixes, 12 months of updates
Want to see it first? Try the demo in three roles (member, coach and admin), install the Android app, or book a guided walkthrough. Together we can go through food logging, the coach desk, the store and the console against your own launch plan.
Transparent Pricing
How Much Does a White Label Nutrition App Cost in 2026?
The base package, ready to launch, carries one fixed price of $3,399, which is the nutrition app development cost for the platform. Add-ons, extra integrations and custom flows get their own written scope and quote.
Professional
Ready-Made Build for LaunchChosen by: Coaching businesses, dietitians and nutritionists, wellness brands, gym groups and agencies serving them
You receive the demo platform in your own name: your logo, colors and app icons, installed on hosting that you control.
Get StartedEnterprise
Custom Work for Wider ScopeChosen by: Multi-brand wellness groups, agencies running several client brands, and teams needing integrations beyond the base
Want a workflow beyond the base build, like a new coach pay model? Our team builds it to your written spec, and scope and price are fixed before work starts.
Ask for a QuoteWhite Label Nutrition App Development Cost in 2026
Miracuves charges $3,399 once for this white label nutrition app. Your logo, icons and colors go onto every surface (the web app for members, the coach portal, the console and the Android and iOS apps), it is deployed on your hosting, and the unencrypted source is yours, all within six working days and without seat fees.
Costs that sit outside the software invoice
- Hosting and a domain
- Payment gateway accounts, with onboarding finished for each
- An AI provider key and email provider accounts
- Apple and Google developer memberships, plus store review time
- Privacy policy, terms and advice on local rules
A new coach pay model, extra console reports or one more integration is scoped in writing first, and delivery usually takes 2-8 weeks.
Compare the Routes
Ready-Made White Label Nutrition App vs Custom Development vs SaaS
A nutrition or coaching business can rent a monthly tool such as dietitian software, pay an agency to build one, or own a finished platform from Miracuves. The table sets this white label nutrition app beside both options on launch speed, spend and control.
| Criteria | MiracuvesReady-Made White Label Nutrition App | Custom Development | SaaS |
|---|---|---|---|
| Launch time | 6 working days, plus app store review | Scoped per project, usually months | Instant signup to a shared tool |
| Upfront cost | $3,399 once, no per-seat fee | Quoted per specification, in writing | Low start, then monthly by tier |
| Code ownership | Next.js, TypeScript and Flutter source, yours in full | Set by what the contract says | The vendor keeps the code |
| Customization | Prices, trials, coupons and coach rates change without a release | Anything, charged by the hour | Only what the vendor lets you set |
| Ongoing fees | No license fee and 0% revenue taken | Agency retainer for upkeep | Subscription grows with members and coaches |
| Branding & store listings | Your brand, listed from your own developer accounts | Your brand on a fresh build | Vendor's portal or a shared listing |
| Best for | Coaching businesses, wellness brands, gym groups and agencies | Programs no base product covers | A solo coach testing an idea |
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Ownership
White Label Nutrition Platform - What It Covers
People use white label nutrition app for anything from a rented dashboard to a reskinned template. Miracuves means a finished platform that carries your name, runs on your servers and ships with the complete source.
Your name, logo and colors replace ours on every surface: the web app for members, the coach portal, the console and the Android and iOS apps. Android and iOS each get a store listing, published from your developer accounts. It all runs on your hosting and domain, so members meet your brand and never Miracuves.
You own the full source: Next.js and TypeScript for the console, the coach portal and the web app, Flutter for the apps on Android and iOS, the PostgreSQL schema and the setup and architecture notes. There is no charge per member or per run, and the platform stays live without any license.
This is not a monthly SaaS seat that a vendor can switch off. Hosting, your domain, Apple and Google developer accounts, payment gateway accounts, your AI provider key and your push and email credentials all stay in your name. Add-ons are quoted on their own, app store review falls outside the 6 working days, and licensing and health-claim duties remain with you.
Where It Fits
Nutrition App Use Cases - Coaching Programs, Gyms, Meal Plans & Store Orders
Operators run the Miracuves nutrition platform in different ways, each leaning on another slice of the same product. A coaching business starts with lessons and the AI and human coach, a gym group or personal trainers with challenges and plans, a dietitian practice with meal plans and a caseload, a company with a wellness program, a food brand with the store, and a regional brand with Hindi and rupee checkout. The console decides the emphasis.
Swipe · 6
Sell a coaching program on subscription tiers: members log food, work through 10 courses and 30 lessons, and the AI coach and your own coaches reply in one thread.

Give every gym or studio location one branded member app, with challenges, rewards and a leaderboard, and manage plans and coaches from a single console.

A nutrition practice gives each client a weekly meal plan with auto-fill and a shopping list from the built-in meal planning software, while the coach desk shows caseload, member detail and an at-risk queue.

Run a branded wellness program for staff on the same plans, trials and coupons, with challenges and streaks that keep teams logging.

Sell your own products next to the meal plans: a store with stock states, coupons, shipping zones and coach-attributed commission.

Serve one market in Hindi and English, with Indian foods in the catalog and rupee checkout alongside card payments.

White Label Nutrition App Business Model: Three Ways to Run It
Three operator types get the most from this build, each leaning on a different part of the member app, coach portal and console.
Subscription brand
A founder sells monthly and annual plans in three tiers, with trial days and coupons, and the coaching tier lifts revenue per member.
Coaching network
A network of coaches works under one brand on retainer, per-member, per-session or commission rates, with itemized monthly settlements from the console.
Store-led program
An operator builds a food and wellness store around the program, with stock states, shipping zones and commission credited to the coach who referred each order.
Whichever model you pick, members, food logs and orders live in your own PostgreSQL database.
One product, six uses. All six run on the same member apps, coach portal and operator console. What changes is the plans you price, the coaches you onboard, the products you stock and the brand on top, which leaves a single codebase to maintain.
Speak With Our TeamIndustries
Industries We Serve
Any business that guides people on food and habits can run this platform. Nutrition coaching brands sell subscription programs. Dietitian practices run a caseload and meal plans. Gyms and studios give members one app. Corporate wellness teams run challenges for staff. Meal plan brands and health product sellers use the store. Digital agencies deploy a branded instance per client. Regional brands serve members in Hindi and English with rupee checkout.
on one codebaseMXHealthy
- 01CbCoaching Brands
- 02DpDietitian Practices
- 03WmWeight Management Programs
- 04GsGyms & Studios
- 05CwCorporate Wellness
- 06WcWellness Centers
- 07AgDigital Agencies
- 08MpMeal Plan Brands
- 09HfHealth Food Retailers
- 10HbHealth Brands
- 11YsYoga Studios
- 12RnRegional Nutrition Brands
Miracuves' platform is a nutrition coaching system that adapts to many business models, and every screen in the member apps, coach portal and console shows your brand instead of ours.
06Under the hood
End to End
How a White Label Nutrition App Works for Members - Assess, Log, Plan, Learn & Get Coached
A member sees a few taps. Behind them the platform follows a fixed order: assessment, budget, food log, meal plan, lesson, then the coach thread. The steps below trace one member from the first sign-up to the weekly review, and then the architecture that carries it.
Member Journey - From the First Assessment to the Weekly Review
Swipe · 6
- 1Take the Assessment, Get a Daily Budget
A new member answers 12 questions on body, goal, activity, diet and sleep, and the app returns a calorie budget, a macro split, and water and step targets.
- Twelve questions on body, goal and diet
- Calorie, macro, water and step targets
- Onboarding gates the dashboard
- 2Log Food by Search, Scan, Photo or Words
Members search the catalog, scan a barcode, photograph a plate for AI food recognition or type what they ate, and each food shows its color band before it is added. Custom foods carry full macros.
- Six ways in: search, barcode, label, photo, voice, text
- Band shown before the entry is saved
- Indian foods in the catalog
- 3Plan the Week and Shop the List
Auto-fill a day or a week from the recipe library, adjust the servings, and the app builds an editable shopping list. Planned meals can be added straight to the diary.
- Week grid with daily calories and protein
- Shopping list saved per week
- Planned versus eaten on one day
- 4Learn Through Short Lessons and Quizzes
Ten courses and 30 lessons turn the daily log into habits. Each lesson has a summary, a body and one quiz question, and finishing it feeds streaks and course progress.
- Ten courses, 30 lessons, one quiz each
- Completion feeds streaks and progress
- Next lesson prompt on Today
- 5Talk to a Coach With the Diary Open
The AI coach answers from the member's own calories, protein, water and weight trend. On the coaching plan a human coach replies in the same thread, after reading the diary and targets.
- Panel showing what the coach can see
- Suggested prompts to start a chat
- Per-member daily AI call and token caps
- 6Progress, Plans and the Store
For progress tracking, the weight trend shows a weekly average, change since start and a projection to goal. Members can change plan, buy from the store and come back through streaks and nudges.
- Weekly average weight trend
- Plan change with invoice history
- Streaks and nudges bring them back
How It Is Built
Nutrition Platform Architecture & Daily Log Flow
- 01Part 01
Five Surfaces, One Role-Gated Codebase
The member app (Android and iOS), member web app, coach portal, operator console and a versioned API share one codebase. The server checks the role on every page and action, so a member login can never open the console.
- 02Part 02
Entry Snapshots
Each food entry stores its nutrients and color band as logged. Later edits to a food never rewrite history, so past diaries and trends stay exact.
- 03Part 03
Food Catalog & Bands
Foods, brands, categories and Indian foods sit in one catalog that search, barcode, photo and text logging and the meal plans all draw on.
- 04Part 04
Coach Thread
AI replies and human coach messages share one thread, and the coach sees the diary, targets and weight trend before answering.
- 05Part 05
Orders, Billing and Commission
A store order keeps the coach referral from basket to order, and subscription charges and invoices sit in the same account record.
- 06Part 06
Weekly Jobs for Nudges and Alerts
One weekly job creates coach alerts and member nudges from logging gaps, with a dry run first, so nothing waits on the screen a member is using.
What Runs It
Nutrition App Tech Stack - Next.js, PostgreSQL, Flutter, plus AI Routing & Payment Gateways
MXHealthy runs on a TypeScript web layer, a Flutter app covering Android and iOS, and a PostgreSQL database that keeps every entry, order and settlement on record. Every item in the stack below is taken from MXHealthy's technical documentation.
Web Application
- Member web app, coach portal and console
- Responsive pages styled with Tailwind tokens
- Server components and server actions
- Playwright end-to-end suite covers core flows
Data Tier
- PostgreSQL holds members, entries, orders and settlements
- 60 tables in 11 domains, queried with plain SQL
- Images held in PostgreSQL until volume grows
- No queue, cache or search to run
Member and Coach Apps
- One Flutter codebase builds both platforms
- 22 screens, member and coach flows
- Builds ready for your own store listings
- One listing per store
AI Routing & Sign-In
- Coach, vision and plan tasks routed separately
- Provider, model, prompt and limits set per task
- Email and push delivery use your own credentials
- AI provider and OAuth keys are yours to supply
Stripe & Rupee Checkout
- Stripe handles cards, billing portal and webhooks
- Rupee payments sit beside Stripe for India
- Other gateways come as scoped custom work
- Stripe and rupee gateway accounts of your own
Code & Documents
- Web and Flutter source code in full
- Database schema and seed data
- Deployment and rollback steps documented
- API collection and architecture notes
The web layer, coach portal and operator console are one TypeScript application, and the member apps for Android and iOS are written in Flutter. PostgreSQL holds the data, with no queue or cache service to run. Stripe, the rupee gateway, your AI provider and the email and push services each require an account, with keys you supply at deploy. All of it is mainstream tech, so hiring for it stays easy.
Room to Grow
Nutrition Software That Scales - Runtime Settings, AI Caps, Scale Path & Room to Grow
Prices, trials and feature switches live in the operator console, and the surfaces share one codebase. Growing the member base therefore depends on server capacity and settings, with no rewrite of the code.
Console Changes Without a Release. Prices, trials, coupons, coach pay rates, the AI vendor and feature switches are console settings, so none of them waits on a build.
Costs Follow Usage. Spend grows in three places only: database growth, stored media and AI use, and AI use carries per-member daily caps.
A Defined Scale Path. Start on one server. As volume grows, read replicas come first, then partitioned activity tables, then object storage for media.
Few Moving Parts. There is no queue, cache or search service to run, only one weekly job and one payment webhook, so the stack stays easy to operate and to hand over.
Roles in One Codebase
Members, coaches and admins use the same application, each with permissions checked on every page and action, so a change to one role never loosens another.
Costs That Follow Usage
Running cost follows usage in three places only: database growth, stored media and AI calls.
- Database grows with entries
- Images held in PostgreSQL
- AI spend watched in telemetry
- Hosting sized to your member count
Limits on AI Spend
Each member has a daily cap on AI calls and tokens, and a graceful message appears when the cap is reached.
- Calls and tokens capped daily
- Graceful message at the cap
- Model chosen per task
- Usage and latency telemetry
A Defined Scale Path
Growth runs in order: a larger server first, then read replicas, then partitioned activity tables, then object storage for media.
- Larger server comes first
- Read replicas come next
- Activity tables partitioned
- Object storage takes the media
Revenue and Payouts on Record
Net revenue, refunds, payouts and MRR are reported by month, and closing a month freezes that period's figures.
- Finance reported by month
- Month close freezes the period
- Coach settlements with line items
- Audit trail on payout edits
Documents Handed Over
The handover covers source code, database schema, deployment steps and the API collection, which lets an outside team take over running it.
Room to Adapt. Every coaching business ends up needing something of its own, such as a regional food list, a new coach pay model or a different plan structure. With the whole codebase in your hands and a conventional stack, a new screen or rule is routine development work for your team or ours.
Starting out? Launch with one subscription plan, a handful of coaches and the starter catalog, then add tiers, store products and coaches on the same deployment as members arrive. Growth in members is a matter of server sizing and settings, and extra work outside the base build is scoped and priced in writing first.
07Controls and trust
Open to Inspection
White Label Nutrition App Security - Roles, Member Data, Card Handling & Launch Hardening
A nutrition service holds identities, food diaries, weight history and screening answers. What matters most is record access, the route card data takes and the work done ahead of launch. Read on for the parts the platform takes care of and the parts your team keeps.
- 01 · RolesRole-Scoped Access
A user sees only what their role allows. The server decides this on every page and action instead of the interface merely hiding screens, so a member login can never reach the operator console.
- Caseload Scoping: A coach reads only the members assigned to them, and store orders carry the coach who referred them, so access and attribution follow the caseload.
- Operator Audit Trail: Every edit to prices, plans, features, payouts, orders, products or screenings is recorded with who made it, what was done and the detail.
- 02 · RecordsHealth Data Handling
Members see only their own rows. Screening answers move from pending to reviewed with a named reviewer, a time and a note, so a disputed decision can be checked against that record.
- Export and Deletion: Members can download their data as a JSON file and request account deletion with a grace period and a cancel path, and both actions are audited.
- Clear Boundaries: The software supports food logging and behavior change. Diagnosis and treatment are outside its scope, and the AI coach tells members it is not medical advice.
- 03 · TransportSessions & Passwords
Connections run behind TLS. Passwords are hashed with a modern key-derivation function and a unique salt per record.
- 04 · SecretsKeys and Secrets
Keys saved in the console are masked afterwards, and deployment secrets stay in environment configuration, out of the source you receive.
- 05 · CardsCard Data Stays Off the Platform
Card details go straight to the provider you connect. The platform keeps a reference, never a card number, and verifies each webhook signature.
- Payout Controls: Coach rate cards and monthly settlements are console settings, and each settlement moves from draft to approved to paid with a reference.
- 06 · BackupsBackups & Launch Checks
Backups are scheduled with the deployment, and launch work such as a restore rehearsal, demo account rotation and login throttling is planned with your team.
The base ships with role scoping, hashed credentials, an audit trail and a control set mapped to the OWASP Top 10, so reviewers can follow every admin action.
Walk Through Security With UsBefore You Go Live
Nutrition Business Readiness - What Ships Built In and What Stays Yours
A nutrition service handles personal health information and talks to members about their bodies. Miracuves supplies the tooling for the diary, coaching, billing and console. The claims you make, what the law requires where you operate and member data governance stay with you as the operator.
The demo and the console show each feature running, from the assessment to the coach payout. Logging, plans, coaching and billing are the product, and the guidance members receive is your content and your coaches' judgment. Claims, permits and approvals run through your operating entity.
Built Into the Software
Assessment and daily budgets, food logging by search, barcode, photo and text, meal plans with shopping lists, ten courses of lessons, an AI and human coaching thread, community and rewards, a store, subscriptions, a coach portal and a 14-area operator console with finance and reporting.
Yours to Provide
Your privacy policy and terms, how members give consent, the foods, recipes and lessons you curate, the coaches you accept, your retention rules and any local rules on health claims.
Qualified Coaches
Coaches should hold whatever qualifications your market expects. The platform records who coaches whom, what each is paid and what each can see. It neither issues nor checks credentials, and any screening escalation is reviewed by a person on your team.
Privacy & Health-Claim Rules
Data-protection law, advertising standards and rules on health claims vary between countries and frequently between states. The software gives you export, deletion and audit controls that support privacy requests. Before sign-ups open, build your own program with qualified local advisers.
08Add to the platform
- Assessment, food log, meal plans
- Lessons, AI and human coaching
- Subscriptions, store, coach pay
- Console with finance reports
Ways to extend
- 1Pick your modules
Pick from employer plans, wearables, devices, languages, live coaching or video, at launch or later.
- 2Priced up front
Each module gets a written scope and a price before any work begins.
- 3Shipped as source
The module joins the codebase you already own.
Add More
Add-Ons for Your White Label Nutrition Platform - Corporate Wellness, Wearables & Device Sync
The platform is complete as delivered, as the demo makes clear. Six add-ons extend it under your brand, starting with an employer portal and native wearable adapters, with a separate quote for each, since the effort turns on your clients, their devices and your markets.
Hover to pause · drag to move
- 01Employers
Corporate Wellness Portal
Opens a second revenue line under your brand: employer accounts with their own plans, staff challenges, HR reporting and seat-based billing, run from the console you already use.
Gyms · Agencies · Employers - 02Wearables
Native Wearable Adapters
Pulls in steps, sleep and resting heart rate from Garmin, Fitbit, Google Health Connect and Apple Health, so your branded app reads the devices your clients' members wear.
Activity · Sleep · Heart rate - 03Devices
Smart Scale and CGM Device Sync
Feeds scale weight and body composition, plus continuous glucose monitor readings, into each member's trend, giving dietitian-led and weight programs a fuller picture.
Weight programs · Glucose programs
- 04Languages
Regional Language Packs
Extends the included English and Hindi with Tamil, Telugu, Bengali, Marathi, Arabic and Spanish, so one branded build can be sold across regions and abroad.
Multi-region · Agencies - 05Live sessions
Live Video Coaching and Group Classes
Adds 1:1 video check-ins and scheduled group classes inside the app, so coaches and studios under your brand run sessions without a separate video tool.
Studios · Coaching teams - 06Content
Video Lesson Studio
Lets your team publish video lessons into the course library next to the text and quizzes, so every program feels produced for your brand.
Course content · Brand programs
The Health Range
Planning a Food, Coaching or Health Product? Related Platforms Worth a Look.
This is one platform in a larger range. If groceries or medicine delivery matter more to your plan than coaching, these four are a natural next step.
01A separate grocery ordering and delivery product, for operators who want to sell the food behind their meal plans.
Explore Solution
02Its own product: medicine and health-product delivery with consultations and diagnostic tests, for operators who want a larger health shop.
Explore Solution
03A different product and price: medicine retail and delivery that moves a chemist business online, and its features can be customized.
Explore Solution
04A separate white-label product centered on fast medicine delivery, with live tracking and secure transactions.
Explore Solution09Revenue model
Income Lines You Control
White Label Nutrition App Revenue - Subscriptions, Coaching Tier, Store Sales, Coupons & Coach Pay
A single member can pay you through a plan, a coaching upgrade and the store, and each stream is its own line in the finance report, so a change to one price never touches the others.
Two settings move income the most: the monthly and annual price on each tier, and the number of trial days you give new members.
- 01
Tier Subscriptions
Free, premium and coaching tiers each carry a monthly price you set in the console and a trial length you choose, so members are billed on a recurring basis.
- 02
Annual Plans and Trials
Every tier also takes its own annual price, so members can pay once a year, and each tier has its own trial days.
- 03
Coaching Tier Upgrades
Members who want a human coach move up to the coaching tier, where the coach sees the diary, targets and messages before replying.
- 04
Own Product Store
The built-in store sells your own products with a price, a compare-at price, stock states and shipping zones, and every order moves through a five-stage tracker.
- 05
Coupons and Shipping
Percentage coupons with caps, plus shipping rates by country with a free-shipping threshold, shape basket value without a release.
- 06
Coach-Linked Sales
A sale a coach refers keeps that coach attached from basket to order, so you can pay commission per product and per coach and see the margin left after it.
| Revenue stream | How it is charged | FeeTypical platform fee | What sets the ceiling |
|---|---|---|---|
| Tier Subscriptions | A recurring monthly or annual price per tier, set in the console and billed through the gateway you connect. | Apple keeps 30% of an auto-renewable subscription in its first year and 15% after that, or 15% throughout for Small Business Program members. | What members will pay per month, plus store billing whenever a plan is purchased in an app: Apple takes 30% of a subscription during its first year and 15% afterwards, and Google Play charges 15% in other markets and, across the US, UK and EEA, 10% with a 5% billing fee. |
| Coaching Tier Pricing | A higher-priced tier that adds a human coach, appointments and priority messaging. The console sets its price, trial days and annual rate. | Google Play keeps 10% plus a 5% billing fee on auto-renewing subscriptions in the US, UK, EEA, Australia and Japan, and 15% in other markets. | Whether members value a person enough to pay more, and how many members each coach can serve well. Coach pay, whether retainer, per member, per session or commission, is the cost line against it. |
| Own Store and Coupons | The product price less any coupon, plus shipping by zone, on orders placed in the app or on the web. | Stripe India lists 2% for Mastercard and Visa cards issued in India and 3% for cards issued outside India. | What shoppers will pay for your products, less coupon and shipping cost. Cards cost extra: Stripe charges 2.9% plus 30c per domestic US card payment, so a $30 order gives up about $1.17 before any other cost (our arithmetic). |
| Coach Commission & Payouts | Each coach is settled monthly with line items, on a retainer, per-member, per-session or commission basis. | No published rate found for this stream, so no figure is quoted. | How many members each coach serves, and the agreement you hold with each one. Rules on health claims for coaching and products vary between countries, and verifying them falls to you as operator. |
How to read this. Card fees come from Stripe India pricing, and store fees from Apple and Google Play, all read on 13 November 2026. No figure is quoted for coach commission, because the rate is yours to set per product and per coach. All are other companies' published prices, so treat them as modeling inputs: this table is not a quote, not a forecast, and your own prices belong in the admin console.
White Label Nutrition App Revenue Model, Stage by Stage
The nutrition platform Miracuves delivers bills each plan, order and coach settlement as its own line, so a new brand starts with tier subscriptions and adds coaching, store and coupon income as the member base grows.
Launch
A first cohort of members starts on the trial days you choose, and the first paid premium and coaching plans bring in recurring income.
Traction
As coaches take on caseloads and the store fills with products, coaching upgrades and product orders each bill on a line of their own, apart from the base plans.
Scale
Across several markets, annual plans and coupons join the mix, while the finance reports show where effort pays off first.
Gateways charge their usual processing fees, and Miracuves takes no share of your subscriptions, store sales or coach commissions.
Market Benchmarks
Weight-Management Market Figures - Independent 2026 Filings
The revenue models above are ours. The figures below are not. They come from the quarterly reports on Form 10-Q that WW International and Medifast filed with the US Securities and Exchange Commission in October and November 2026, reproduced as published. They show how a subscription weight program and a coach-led nutrition business are actually paid.
WW Ended the Third Quarter of 2026 With 2.3 Million Subscribers
WW International's quarterly report for the period ended 30 September 2026 counts 2,296,000 end-of-period subscribers, 23.1 percent fewer than a year earlier, of which 2,121,700 sit in its Behavioral business. Subscription revenue was $152.0 million of the quarter's $152.9 million in revenue.
WW Earned $17.21 a Month per Behavioral Subscriber
The same filing reports Behavioral monthly subscription revenue per average subscriber of $17.21 in the third quarter of 2026, up 5.0 percent from $16.39, and says subscribers to its higher-value membership tier grew within a smaller base.
Medifast Ran on About 10,200 Active Earning Coaches
Medifast's quarterly report for the period ended 30 September 2026 says it had a network of approximately 10,200 active earning independent coaches, down from 19,500 a year earlier, about 90 percent of whom were clients first. Quarterly revenue fell 19.4 percent to $72.0 million, and the company pays coaches commissions on product sales.
Medifast Made $7,064 per Active Earning Coach
The same filing puts average revenue per active earning coach at $7,064 for the third quarter of 2026, a 54.1 percent increase from $4,585, which Medifast attributes to fewer, more productive coaches and more efficient coach network structures.
WW International, Inc., Quarterly Report on Form 10-Q for the quarter ended 30 September 2026, filed 5 November 2026 - sec.gov
Medifast, Inc., Quarterly Report on Form 10-Q for the quarter ended 30 September 2026, filed 26 October 2026 - sec.gov
All figures are the publishers’ own, reproduced as published. Metric definitions differ by publisher and are as each states them. They describe the companies named, not any platform Miracuves builds, and nothing here is a revenue projection for your business.
The Timing Is Right
Why Start a Nutrition App Business in 2026?
People already log meals, check their weight and message coaches from their phones every day. What stays scarce is one app that carries the whole habit under a single brand, from the first assessment to the store order.
01One App for Food, Lessons and Coaching
People who want to change how they eat prefer to log a meal, read a lesson and message a coach without switching apps. An app that links those steps is easier to return to.
02Coaches Want a Caseload and a Clear Payout
A coach with a desk, a caseload and an itemized monthly settlement tends to stay longer than one who tracks clients in a spreadsheet.
03Logging That Stops at Calories Leaves Gaps
Lessons, a weekly meal plan, a shopping list and the store all come after the log. Keeping them in one account holds the member inside your app.
04Every Revenue Line Carries Its Own Price
Tier prices, annual plans, trial days, coupons and coach pay are set apart, so you tune each line instead of living with one blended price.
05Your Brand Holds the Member Relationship
With your name on the app, diary history, streaks and repeat purchases stay with you rather than with a marketplace listing.
06Buy or Build Is a Short Debate
Food logging, lessons, coaching, meal plans, a store and a 14-area console already cover most of what a nutrition business needs. Your branded build is live on your own hosting after 6 working days of our work.
The Platform in Numbers
Coach Portal Areas
Console Areas
Mobile Apps
Build Days to Launch
In any nutrition business, a large share of the work lives in the plain middle layer: budgets, color bands, lesson tracking, coach settlements and month-end finance. This build ships with that layer finished.
The Commercial Case
Nutrition App Business Model - Market Fit, Revenue Paths & Prospects
On a Miracuves-built app, income starts when a member signs up, finishes a trial and agrees to pay. What follows covers making that choice easier and keeping the member afterwards.
- 01
Recurring Plans, Set by You
Free, premium and coaching tiers carry monthly and annual prices and their own trial days, so recurring income grows with the member base rather than with the size of your team.
- 02
Independent Levers, One Console
Plans, coupons, store prices, coach pay and AI routing are separate settings in a single console, and changing one never means redesigning the others.
- 03
A Member Base and Coach Roster You Own
Member accounts, diary history, coach caseloads and orders live in your database, so the value builds up on your side, not on a marketplace.
- 04
Exit Optionality
With the full source code and the 60-table schema in your hands, changing host, team or direction later needs no one's approval.
- Tier Subscriptions
- Annual Plans
- Coaching Tier
- Own Store Sales
- Coupons and Shipping
- Coach-Linked Sales
Built on habit and relationships, not features.
- 01Members with a long diary and a running streak rarely leave on a whim
- 02Coaches with a caseload and monthly settlements have a reason to remain
- 03Members with weight, sleep and lesson history here have good reason to return
- 04Your own foods, recipes and lessons form the second moat
Only the count of paying members changes between the three cases, and each points to the lever doing most of the work at that size. They are for planning only and do not forecast what any business will earn.
Early revenue rests on tier subscriptions.
A small studio where a handful of members pay for premium and coaching, and recurring plans cover running costs. Read this as an example size, not a forecast.
Plans, now with coaching and store lines.
A regional brand with a coaching tier and its own store sees coaching upgrades and product sales start to count next to plain subscriptions. Illustrative size, not a forecast.
Many markets, with Hindi and rupee checkout.
A platform serving several countries, with annual plans, coupons and coach-linked store sales adding to subscriptions, and the finance reports showing where to focus. Example size, not a forecast.
10Why choose us
Why Miracuves
Miracuves Compared With Other Nutrition App Developers
A nutrition coaching app can come from several places. One is a monthly nutrition coaching software subscription that rents you seats; another is a freelance developer or a studio; a third is a ready-made base from a team that has shipped it before.
Why Coaching Brands Pick Miracuves
- 01
Three Roles Built In
Members, coaches and the operator each work in their own area of one application. Rented coaching tools often stop at the coach's client list.
- 02
Pay Models for Each Coach
Retainer, per member, per session or commission: every coach carries a rate card, and monthly settlements itemize the lines.
- 03
Four Surfaces, One Codebase
The Android and iOS member app, the member web app, the coach portal and the operator console arrive connected, not as four projects you must stitch together.
- 04
Own the Full Source Code
Next.js, TypeScript and Flutter source arrives unencrypted, together with the schema and deployment notes, so no one can change your price or terms afterwards.
- 05
Tested End to End
An end-to-end Playwright suite covers signup, onboarding, food logging, billing and coaching alerts, and the build follows a documented set of security controls.
- 06
Straight Talk on Readiness
The readiness list separates base features from add-ons and from things that stay with you: hosting, a domain, payment gateway accounts, an AI provider key and store developer accounts.
How to Choose a White Label Nutrition App Development Company
Pick a nutrition app developer by whether your team can change prices, set coach pay and read finance reports on day one.
What to check Miracuves
- A demo you can try Demo logins open the member app, coach portal and console
- Code you own Unencrypted Next.js, TypeScript and Flutter source plus schema and notes
- Every role covered Member, coach and operator areas, each with its own permissions
- A tested base An end-to-end suite covers signup, logging, billing and coaching alerts
- Support after launch 12 months of updates, 6 months of priority fixes and 60 days of guidance
Walk away from any vendor that
- Rents the app by the monthly seat and keeps the code
- Lists the apps under its own name in the stores
- Takes a share of your subscription revenue
- Hides pricing, trials and coupons behind a support ticket
- Bills the mobile apps as a separate line
How a White Label Nutrition App Compares With Rented Tools and Agencies, Row by Row
| Criteria | MiracuvesMiracuves Nutrition App | Rented Coaching Software | Custom Build Agency |
|---|---|---|---|
| Launch Speed | 6 working days of Miracuves build work | Quick, but rented | Scoped per project, often months |
| Who Owns the Code | Complete and unencrypted | Held by the vendor | Often included |
| Range of Coaching Features | Food logging, lessons, AI coach, meal plans, store | Client list and meal plans | As much as the budget covers |
| Coach Tools | Coach desk, caseload and earnings | Per-seat priced | Built to order |
| Payments & Coach Pay | Stripe and rupee checkout, four coach pay models | Depends on the tool | Custom integrations |
| Admin & Reports | Console with 14 areas, finance reports | Gated by plan tier | Custom work, extra cost |
| Security & Controls | Role-based sign-ins, card data held at the gateway, audit trail | Unclear | Varies by team |
| Price, Speed and Quality | Fixed price, quick launch, own code | Low start, then rent | Costly and slower |
| Help and Updates | Guidance 60 days, bug fixes 6 months, updates 12 months | Tied to the plan | Set by the contract |
Each route behaves differently once real members start paying. The rows above show where the options part ways.
Speak With Our TeamChangelog
Release Log for the White Label Nutrition App: Version 1.0 & Updates
The platform is on its first release, version 1.0, launched in November 2026. Each row covers one surface; new versions are logged here and reach your instance under the 12 months of product updates.
| Surface | Size | Version 1.0 contents |
|---|---|---|
| Member app | 22 screens | Version 1.0 Flutter build for Android and iOS Coach desk and earnings screens in the same app |
| Web app | 20 pages | Version 1.0 Today dashboard, food diary and meal plans with a shopping list Lessons, progress, Move, community and store |
| Console | 14 areas | Version 1.0 Plan prices, trial days and coupons changed without a release Feature switches and AI routing for each task Finance by month with month close |
| Billing | 3 tiers | Version 1.0 Monthly and annual prices Rupee checkout alongside Stripe Coach rate cards and monthly settlements |
| Database | 60 tables | Version 1.0 PostgreSQL across 11 domains About 90 server actions behind role checks |
| Handover | Full source | Version 1.0 Source code, schema and deployment notes Your logo, icons and colors across every surface |
Start your own app with us
Let's turn your nutrition coaching idea into a working service.
A free consultation leaves you with a realistic timeline to plan against and direct answers to your questions. We care about earning your trust well before any sale.
- First reply in under 2 hours
- Free consultation
- No contract lock-in
- The full source code is yours
11Learn more
Blog & Resources
Nutrition and Wellness App Business: Newest Guides & Insights
Guides on starting a health and wellness platform, the diet and meal-planning businesses worth building, and fitness startups that run on an app.



Product basics5 questions
01Can I put my own brand on it?
Yes. We put your name, logo, icons and colors on the coach portal, the Android and iOS apps and the member web app, then deploy them. You receive the entire source code unencrypted, so your developers or ours can change screens, plans, foods, lessons and payment settings as you grow. Work outside the base build is quoted in writing, with a scope, before it starts.
02Is a white label nutrition app legal, and is it a medical device?
Selling and running nutrition and coaching software is lawful in most places, though your right to operate a service depends on your location. MXHealthy supports behavior change: it logs food, sets targets, delivers lessons and carries coach messages, and it frames its guidance as not medical advice. It does not diagnose or treat anything. Rules on health claims, coaching credentials, product sales and consumer data differ from one country or state to the next, so check them with local counsel. Laws such as India's DPDP Act also touch your privacy policy, consent flow and hosting choices, and export and deletion workflows help with those requests.
03What is a white label nutrition app?
A white label nutrition app bundles everything you need to run your own branded nutrition and coaching business: members take a 12-question assessment, log meals, follow lessons, message an AI or human coach and shop in your store, while the operator manages prices, coaches, content and reports from one console. It is delivered as a Flutter member app for Android and iOS, a member web app, a coach portal, an operator console and a versioned API.
04Is this the same platform as your branded coaching app pages?
Yes, one product sits behind them all. The branded clone pages on Miracuves show it dressed as a familiar coaching app, and this page covers the platform beneath. The code and the one-time price are shared, and every build is white-label, carrying the client's own name.
05What is the difference between a white label nutrition app and a custom build?
With a white label nutrition app you start from a tested base that arrives with its full source code, whereas a custom build is scoped and made to order around your brief. The ready-made package is ready once our 6 working days are done, at a fixed price, with the member app, coach portal and console already working. An agency build is scoped project by project, often takes months, so coach tools, payments and reporting are built to order, at extra cost. Agencies usually hand over source code too, so compare the terms in writing.
For members4 questions
06How does the food logging app work for members?
Members start with a 12-question assessment that turns into a daily budget of calories, macros, water and steps. They then log meals by searching the food catalog, photographing the plate, scanning a barcode or nutrition label, or speaking or typing what they ate, and a green, yellow or orange band appears on each food before it is saved.
07Can members talk to a coach inside the app?
Yes. The AI coach bases each reply on what the member logged that day. Coaching-tier members also get a human coach, who reviews their diary, targets and messages and then replies in that same conversation. Coaches can also set appointments that carry a join link, and the console lets you set daily AI limits per member.
08Can members order products in the app?
Yes. The store runs inside the app and on the web with one shared basket, checkout with an address, shipping by country and percentage coupons, and every order passes through a five-stage tracker. Card payment runs through the gateway you connect, and which products you sell, and the claims you make about them, are your responsibility.
09Where are member records and progress kept?
In the member's own account. Each diary entry keeps the nutrients and color band it had when logged, and members can export their data or request deletion.
For coaches3 questions
10How do coaches join and get members?
Your admin team gives a user the coach role and assigns members to that coach from the members screen. Each coach then sees only the assigned caseload, never other members.
11Can coaches manage their own caseload?
Yes. The coach desk lists the caseload and an at-risk queue, member detail shows each diary, and every appointment holds its status, its time and a join link.
12How are coaches paid for their work?
Each coach has a rate card with four options: retainer, per member, per session or commission. Settlements are drawn up monthly with line items, and each one passes through draft, then approved, then paid, with a reference recorded. Stripe Connect payouts are available, or you can pay by bank transfer and record it.
Food and store6 questions
13How do members find and log foods?
They search the catalog by name, brand or category, see the color band before committing, scan a barcode on mobile, or add a custom food with full macros.
14Can I manage the food catalog from the console?
Yes. The Foods screen lets your team edit or delete entries and tell curated foods from member-contributed ones, which your team moderates. Recipes, courses, lessons and quizzes have their own content screens too.
15Does it support Indian foods and Hindi?
Yes. The food catalog includes Indian foods, Hindi sits alongside English, and rupee checkout runs next to Stripe.
16How do meal plans work?
A weekly grid auto-fills one day or the whole week with recipes, scales servings and builds an editable shopping list for the week.
17Can members track workouts, sleep and habits?
Yes. Move offers a workout library with minute and calorie logging, and the habit checklist, sleep and stress entries sit beside it.
18How do the behavior lessons and quizzes work?
The curriculum has 10 courses and 30 lessons, each with a duration, a summary, a long-form body and one quiz question with an explanation. Completed lessons feed streaks and course progress, and your team can edit courses, lessons and quizzes in the console.
Admin & payments6 questions
19What can the admin panel control?
The console covers members, coaches, plans and prices, trials, coupons, the store and orders, content, foods, community moderation, finance and AI routing. It has 14 areas, and every change to a price, plan, payout or feature is written to an audit trail.
20Can pay and commission differ for each coach?
Yes. Each coach can have a rate card, and commission rates can differ by product and by coach on attributed store sales, so one blended rate is never forced on you.
21What reports does the admin dashboard show?
Finance by month shows net revenue, gross, refunds, payouts and recurring revenue by plan, and once a month is closed that period is frozen. Coach settlements and AI usage have their own views.
22What gateways and currencies does it support?
Stripe handles subscriptions, the billing portal and signed webhooks, and rupee checkout runs through an Indian payment gateway alongside it. You bring accounts of your own that are already onboarded, and card details stay with the gateway, never on the platform.
23How soon can a nutrition app business earn its first fee?
Typically when the first member finishes a trial and pays for a plan, since the subscription tiers need nothing extra to sell. Store sales follow once products are added, and coach commission follows once coach-linked orders arrive. Annual plans, coupons and the coaching tier tend to lift income later, as the member base grows. Revenue tied to employer or insurer contracts is for you to negotiate; no billing module for it is built in.
24What keeps a nutrition app business from being copied?
Mostly habit and relationships, not features. Members with a long diary and a running streak rarely leave on a whim, coaches with a caseload and monthly settlements have reason to stay, and your own foods, recipes and lessons become a library a rival must rebuild. From launch day the diary, caseload and order history build up in your database. Your brand on the store apps is the second protection, since a name people trust is hard to reproduce.
Launch & cost12 questions
25How long does it take to launch?
Miracuves needs 6 working days of build work to take the ready-made package live. Those days include applying your brand, setting the app up on your hosting and preparing the Android and iOS apps for your own developer accounts. App store approvals and payment provider onboarding keep their own schedules and fall outside the count. Custom changes are scoped separately.
26Do I get the full source code?
Yes. The full source for the Next.js web platform and the Flutter apps arrives unencrypted, together with the 60-table schema, deployment configuration and architecture notes. There are no per-seat fees and no runtime licenses.
27What do I need to provide before launch?
Before launch you bring hosting with a PostgreSQL database, a domain, your branding, your company details and verified Apple and Google developer accounts. You also connect a Stripe account with price ids and a webhook secret, a rupee payment gateway, your AI provider key, an email provider and push credentials, plus Google and Apple sign-in credentials if you want them. Your privacy policy and terms are yours to prepare, and your team reviews any health screening escalations it receives.
28What support do I get after launch?
Three overlapping support windows open on launch day: guidance for 60 days, priority bug fixes for 6 months and product updates for 12 months. A first reply comes in under 2 hours on Mondays through Saturdays, 10:00-19:00 IST.
29How much does a white label nutrition app cost?
A white label nutrition app from Miracuves costs a fixed $3,399, with no per-seat fee, and it goes live in 6 working days. The price includes a 60-day guidance window, a 6-month priority bug-fix window and a 12-month product update window, and the three roles and the admin console arrive working. Hosting, developer accounts, your payment gateways and your AI provider key are yours to arrange, and add-on modules are quoted separately. Since 2010 Miracuves has built software, delivering 9,000+ projects for 6,000+ clients, and it now offers 90+ ready-made solutions.
30What is the business model of a white label nutrition app?
Revenue comes from your member base. Free, premium and coaching tiers bill monthly or annually with trial days you set, the store sells your own products with coupons and shipping rates, and coach pay stays a cost line that follows usage. Everything is a console setting, so you can change a price or a trial without a release. Miracuves itself takes no cut of your subscriptions or sales, and payments flow through the gateways you connect.
31What is the step-by-step process to launch my white label nutrition app?
Open the demo logins for the member app, coach portal and admin console first. Then share your logo, colors and starting plans, along with your hosting, developer accounts and payment gateways. Miracuves rebrands the apps, web app and console, puts them on your server and builds the store listings under your accounts. The build itself takes 6 working days; review by Apple and Google and approval from your payment providers follow their own calendars.
32What features does a white label nutrition app include?
Members run a calorie, macro, water and step budget, log food six ways, follow 30 lessons, plan meals, track weight and habits, message an AI or human coach, join challenges and shop in the store. Coaches work from a desk with a caseload and earnings view. The operator controls plans, prices, coupons, content, AI routing and finance from one console.
33Which AI engine powers the coach in a white label nutrition app?
You choose the AI provider. The console routes three tasks, coach chat, photo analysis and plan generation, each with its own provider, model, prompt, temperature and token limit, and daily call and token caps keep spend predictable for every member. You connect your own provider key before launch.
34Can dietitians and personal trainers run their coaching on a white label nutrition app?
Yes. A dietitian, nutritionist or personal trainer gets a coach desk with a caseload, each client's diary, targets and messages, and an at-risk queue, while clients log food and follow auto-filled meal plans in your branded app. The platform records who coaches whom and what each coach is paid, and credentials stay with the coach and the rules of your market.
35Can an agency run the white label nutrition app for several client brands?
Yes, with one deployment per client. Every brand sits on its own server instance with its own database, so members, diaries and orders never mix between clients, and every instance carries that client's logo, colors and app icons. Store listings go live from each client's own developer accounts, and every deployment is quoted on its own terms.
36Can I try the white label nutrition app before buying?
Yes, without booking a call. Published demo logins let your team sign in as a member, a coach and the operator, and the Android build can be installed straight onto a phone, so every screen is tested before you pay. Once your platform is live, you set the trial days for each tier, giving your own members a free first week or longer before they pay.
Nutrition App Guides, Pricing & Related Health and Wellness Platforms
Guides on running a nutrition and coaching business, the price in one place and related platforms, collected so the pieces connect.
How to Start a Health & Wellness Platform Business: A Practical Guide
Read the guide→Talk to an expert →Fixed price, paid once
See pricing→ServiceHealthcare app development services
See the service→IndustryHealthcare
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Miracuves is an independent software development company. We are not affiliated with, connected to, sponsored by, or endorsed by Noom.
Read our full Legal Notice & Disclaimer →“White label nutrition app” describes a category of product, not any one company. Brand names appear elsewhere on this site only to describe the kind of platform being built and the terms buyers search for.
The entire design and codebase is built by our own team. The product contains no code, design, graphics, or content originating from the Noom website or applications.
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