Etihad Airways, a well-established airline organization that offers luxurious services and covers many destinations, was experiencing severe difficulties with an online flight booking system. Being one of the leading companies operating in the sphere of airlines, Etihad wanted to enhance its website and make it as easy to navigate for customers as possible. When they began operation and as they went global, the requirements for a better booking interface, real-time updates, and consolidation of back-end processes became exigent. To accomplish these objectives, Etihad partnered with Miracuves an IT solutions provider.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
This was evident in that Etihad’s existing system of booking created some level of inconvenience to the customers as well as the internal teams within the company. The primary challenges were:
User Experience: The current working booking interface was not user-friendly making it hard for users to complete a booking thus the need for a new look. Specifically, customers really complained that it was inconvenient and challenging to review the materials, which in turn, would lead to a knock-on effect on the overall sales.
System Integration: They needed the booking engine to be integrated with other systems including payments, customers’ databases, and third-party services like insurance or other airlines. This created the challenge of integrating these elements We know that to arrange them with such delicacy was never easy.
Scalability: Being an international airline, Etihad requires an effective platform that will be able to support a large influx of traffic(strictly through periods of high traffic such as the festive season, flash sales, and promotional campaigns.
Real-Time Data Processing: To meet the consumers’ demand, the platform had to constantly update availability, fares, and booking statuses at the same level of accuracy frequently calling for dynamic fares.
Security and Compliance: Maintaining the data privacy of customers as well as following compliance with global aviation norms and data security laws such as GDPR were crucial to gaining customers’ trust and being compliant with the regulatory requirements.
What did
Miracuves do
These challenges, therefore, posed a major test to Miracuves and the company responded to them using a holistic and well-coordinated strategy. Our process involved the following key steps:
Revamping User Experience: Miracuves thought about a pleasing and optimized layout that allowed users easy navigation and booking options. The new interface was developed with a focus on the desktop and mobile platforms so that the site can be effectively viewed on a cellular device as well as a computer. We adopted features such as easy-to-use navigation, a simple and efficient checkout mechanism, and other enhancements, and compared fares, filters, and recommendations.
System Integration: The team at Miracuves created a very scalable API-supported architecture that allowed easy integration with the internal as well as external systems at Etihad. Automation of payment gateway, customer database, loyalty program, and all third-party services meant that customers could book completely without inconvenience. We also made sure that the platform would support accounts with different regional payment schemes that would be available in different regions of the globe.
Scalability & Performance Optimization: Miracuves launched a highly flexible and expandable cloud system, capable of accommodating high numbers in traffic. This kind of architecture made the booking platform work well during the high traffic period like during holidays or when there are promos offered. Load balancing and auto-scaling techniques that helped us to distribute load and change resources instantly according to the load demand were also introduced.
Real-Time Data Processing: We have integrated in real-time, flight inventories, price models, and booking statuses at Etihad. This helped in ensuring that the customers got real-time information on available flights and their prices to help avoid common mistakes or differences in booking. The same applied to changes in price reductions, where the system offered a leeway to manage promotional strategies.
Enhanced Security & Compliance: To enhance product security, Miracuves used the best encryption standards, authentication, and security checkups. Adherence to the global standards of civil aviation and data protection including the GDPR was considered. We also integrated real-time security threat monitoring so that the customer information would be secured.
The Results
- Improved User Experience
- Scalability
- Seamless User Experience
- Accurate Real-Time Data
- Robust Booking System
- Increased Security and Compliance:
The technology that we used for Etihad Airways
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In conclusion, through the development of the flight booking engine, Miracuves equipped Etihad Airways with today’s advanced technological framework that provided optimized customer experience and sales in addition to providing safety and strong stability for the company’s operations. Breaking the level of digital disruption that Etihad has been going through, this cooperation was quite a breakthrough.
Airlines Booking Engine:
This is a journey that only reveals that IT tactics can change completely flight bookings making Etihad Airways as it is, a successful actor in this fast-growing market.
Checkout – www.etihad.com
