The Moj clone is a short-video build whose per-market surface is configuration rather than code. A language row carries a code, a title, a title in its own script, a translations file, a status and a default flag, and the clients read that list from the backend instead of shipping one of their own.
Around it sit the settings that make a deployment feel local: the app name and display currency, the onboarding slides, the report reasons your reviewers work from, the reserved username list, the deeplink scheme and the store URLs. Each of those is edited in the panel, which is why a wording change never queues behind a store review.
Underneath, the stack is deliberately plain. Laravel 10 on PHP 8.1 or newer, one MySQL schema, a Flutter project covering Android and iOS, a Blade and JavaScript web build, and object storage on local disk, AWS S3 or DigitalOcean Spaces. The API holds no session state, so app servers are added sideways behind a load balancer.
Two limits are stated rather than glossed over. The translation files carry interface copy, so captions and comments stay in the language their author used, and a right-to-left layout appears nowhere in the product documentation. The documented build is also one app instance per deployment, so running several brands from a shared core is scoped work rather than a switch to flip.